Articles written by Omnisend Team

inspire your marketing team with these 7 TED talks

Inspire Your Marketing Team With These 7 TED Talks

Marketing Tips  | February 20, 2019 Omnisend Team Omnisend Team

As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course.

But in our field, it sometimes feels like we’re getting caught up in a feedback loop of the same ideas. The industry info we see on marketing blogs and on social media is often a regurgitation of the same concepts, strategies, and tactics we’ve all seen before.

So where can we turn for new ideas and a renewed sense of creative inspiration?

Our friend, TED!

No, not Ted from accounting.

T.E.D. (Technology, Entertainment, and Design), the nonprofit that spreads ideas in the form of short, powerful talks (20 minutes or less).

With TED talks you get the best of both worlds. The talks take high-level concepts and distilled them into thoughtful insights that make you look at the world differently.

Here at UniTel Voice, when our marketing team needs a break from website analytics, net promoter scores, and blogging about business phone systems, we love a good TED talk.

Whenever we discover a talk worth watching we slack it to the whole team. In fact, you’ll find some of our favorite marketing TED talks in the shortlist below.

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Klaviyo Review – Is This a Good Choice for Your Ecommerce Business?

Klaviyo Review: Is This a Good Choice for Your Ecommerce Business?

Marketing Tips  | September 5, 2018 Omnisend Team Omnisend Team

The question of choosing the right email marketing software is easy when you’re interested in only sending bulk campaigns. There are so many email marketing providers: in fact, you can even choose one based on your favorite color.

Basic is basic.

But when you are a smart marketer, you’re interested in not only sending a lot of emails. The real thing for you is a great ROI and sales. Read more

Ecommerce newsletter examples

10 Ecommerce Newsletter Examples for Your Next Email Campaign

Inspiration  | May 11, 2018 Omnisend Team Omnisend Team

(Updated May 11th, 2018). Every time someone says that email is dead, we just roll our eyes and show the statistics: email marketing’s return on investment is much higher than any other marketing channel (including social and display advertising) and reaches up to 4000% (every $1 spent returns $40).

Usually, this fact becomes a reason why they start looking at this marketing channel from a different perspective. From meh and dead it starts looking more like a gold mine.

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Exit-intent popup examples

30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses

Marketing Tips  | May 9, 2018 Omnisend Team Omnisend Team

In our Email Lab experiment, Omnisend exit-intent popups resulted in a 19.03% conversion rate (and helped Organic Aromas boost signups by 150%). Almost one-fifth of all new subscribers converted into customers with a single popup!

Not too shabby at all.

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal.

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Mothers day subject lines

170+ Best Mother’s Day Subject Lines Ideas

Marketing Tips  | May 4, 2018 Omnisend Team Omnisend Team

Everyone loves their Momma. This is a big holiday where grateful children, husbands, brothers and fellow sisters show their appreciation for the mothers in their lives.

Therefore, it’s important that you use the best-performing (and most creative) Mother’s Day subject lines to make sure you’re helping your customers appreciate the mothers in their lives in the best way.

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Memorial day subject lines

90+ Best Memorial Day Subject Lines Ideas

Marketing Tips  | April 8, 2018 Omnisend Team Omnisend Team

Memorial day is coming and this means that summer is really close. But before you rush to prepare grills and meat, some serious work must be done.

Memorial day is one of those times when ecommerce marketers can definitely take advantage of to increase sales.

According to Forbes, nearly one-third of all Americans plan to shop on Memorial Day weekend, and knowing the fact that online sales are steadily growing every year, it’s pretty obvious that ecommerce businesses should prepare accordingly.

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ultimate list of email marketing resources

99 Email Marketing Resources – Ultimate List

Marketing Tips  | April 4, 2018 Omnisend Team Omnisend Team

Updated: November 15, 2018. While developing Omnisend, we’ve always tried to learn something new related to email marketing (and still do). Our teammates read numerous blogs, and we follow experts on social media to find and share new insights.

That’s why we’d like to share our list of 99 really useful ecommerce email marketing resources we found on the web.  Read more