Articles written by Omnisend Team

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Canada’s Anti-Spam Law Is Coming into Force

Uncategorized  | June 26, 2014 Omnisend Team Omnisend Team

Only few days left until Canada’s Anti-Spam Law, shortly called CASL, comes into force on the 1st of July.

“I’m not a spammer, so this does not apply to me”, you may think. Wrong. As you’re sending promotional email newsletters that fall into category of commercial electronic messages (or CEMs), this new legislation will affect your e-business. Read more

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Pictures for the newsletters have never been more important

Uncategorized  | April 29, 2014 Omnisend Team Omnisend Team

It goes both for emails and your online store. You have probably heard that “picture is worth a thousand words”, but besides that, it can convince to click and spark a buying interest.

In your online store, pictures take a role of visual merchandising, which is done to attract attention and create an appealing look in physical retailing. In email newsletters, pictures are your main hooks to get subscribers interested and click-through.

Few things that might encourage subscribers to click on your newsletters: Read more

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