Articles written by Karolina Petraškienė

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.

The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.

Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.

So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more

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The Best Email Subject Lines: The Ultimate Guide + 515 Examples

 

Did you know that 35% of customers open emails based solely on the subject line?

What’s more, 69% of email recipients mark messages as spam based on the subject line.

These two stats confirm the fact that great subject lines are crucial for your email campaign.

The small detail, like the subject line, can determine whether your email will be successful or fail miserably. Read more

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The 7 Most Important Email Marketing Metrics For Ecommerce

Metrics always go in step with business activities. Only by measuring the effectiveness of your actions can you figure out which of them is best to implement and what has to be discontinued.

This article contains the most important metrics what have to be measured when implementing your email marketing strategy. Also, how to measure and improve them. Because every number has its reason.

Keep reading and find out what your email marketing measures tell you about your marketing strategy and business approach. Read more

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13 Email Marketing Best Practices For Ecommerce

Do you spend endless hours polishing your emails but still get questionable results?

Implementing email marketing isn’t an easy task. It might be that you lack very little to start achieving your goals. But the devil is in the details.

Check out on these best practices that we’ve learned by watching and consulting our clients everyday, as well as helping them perform better.

Hopefully, it will help you reveal that particular missing part of your success. Read more

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A Checklist to a Bullet-Proof Email Marketing Strategy

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business.

You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary.

That’s why before starting to send bulk emails to your random subscribers, you should identify what you want to achieve with your email marketing activities. The more precise your goal, the easier it will be to build your strategy, as well as targeted, highly effective email campaigns. Read more

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The 5 Best Ideas For Top-Notch Welcome Emails

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

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