Articles written by Karolina


How to Make Your Birthday Emails Effective + 5 Good Examples

July 5, 2017 Karolina

Every online business owner and digital marketer knows this business mantra: “Personal attention to each client makes you richer”. There are many ways and strategies how to make your clients feel special. Email marketing automation, including birthday emails, is one of them.

After analyzing the data that Omnisend (previously Soundest) collects about the emails sent through our system and our clients’ data, we noticed that birthday emails have been left behind. Read more


Google Mobile Friendly Popups: 3 Ways to Avoid Losing Mobile Rankings

June 15, 2017 Karolina

In January 2017, Google changed its policy regarding website popups to improve the mobile browsing experience. Results in mobile Google search haven’t changed dramatically. Yet. But you should not wait to make changes—otherwise, your hard work climbing up to Google’s first page will turn to ashes. Here are some actions you can take right away to avoid this.
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Wheel of Fortune Comes to Omnisend: Challenge Your Visitors to Sign Up!

May 25, 2017 Karolina

Today is a big day for the Omnisend (previously Soundest) clients who are willing to boost their email list building. A new, interactive, and trendy signup form – a Wheel of Fortune – is here!

Starting from today, at no extra costs, premium plan and 14-day trial users can add this form to their ecommerce stores. A Wheel of Fortune is compatible with popups and signup boxes, so the combination of several forms can be used on each store. Adding gamification and an innovative approach will boost your email list significantly! Read more


20 Exit-Intent Popup Examples for Small Online Businesses

May 11, 2017 Karolina

In a Omnisend (previously Soundest) Email Lab experiment, exit-intent popups resulted in a 19.03% conversion rate. Almost one-fifth of all new subscribers converted into the customers with a single popup! Sounds cool, doesn’t it?

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you enter the store. So this smart ecommerce solution might come in handy when you’re growing ecommerce sales as well as your email list. Read more