Articles written by Karolina Petraškienė


9 Customer Retention Strategies That Actually Work

Marketing Tips  | September 16, 2019 Karolina Petraškienė Karolina Petraškienė

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses.

One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere.

How can you re-engage with them and use that unrevealed potential?

Check out for these practical customer retention ideas. You will definitely find something to apply to your business. Read more

The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more


5 Tips for BigCommerce Email Marketing Beginners

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more


18 Newsletter Templates and Tips on Performance

Inspiration  | August 20, 2019 Karolina Petraškienė Karolina Petraškienė

Strong brands stick to consistency. The product packaging, promotions, social media – everything has to be in line with brand identity.

That’s exactly what makes a brand recognizable and strong.

Messages via email take a significant part in the brand’s overall communication. So retailers, as well as DTC brands’ marketers, should pay decent attention to how those messages look like and whether they do or don’t communicate properly between the lines. Read more


11 Must-Have WooCommerce Plugins For Your Store in 2019

WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution.

It’s clear why this is so.

Thanks to an endless list of extensions, WooCommerce can provide your site with enormous flexibility. Due to its customization level, you can build the store of your dreams.

Read more


5 Drip Campaign Emails That Make You Money 24/7 (+ Examples)

Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person.

They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and so on.

Data shows that drip campaigns generate 2-3 times higher open rates than bulk emails. And a 17% click rate isn’t even a limit.

So let’s look at how you could employ this type of communication to your advantage while building an ecommerce website.

Read more


Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.

The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.

Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.

So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more