Articles written by Karolina Petraškienė


4 Ways To Master Your Holiday Email Templates in 2019

Marketing Tips  | November 15, 2019 Karolina Petraškienė Karolina Petraškienė

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success.

One of the biggest challenges is to find a design solution for all promotional material, including emails, that would entirely be in line with your brand, the holidays, and don’t look exactly like last year’s campaigns.

Does this challenge sound familiar? Read more


20 Best Holiday Email Subject Lines And The Most Popular Emojis

Marketing Tips  | November 5, 2019 Karolina Petraškienė Karolina Petraškienė

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable.

Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages.

From this article, you will learn how to craft that “effective and actionable” subject line as well as what subject lines performed best during the holidays last year.

We have analyzed the most common words, discounts, and emojis that contributed to the best open rates. Carry on reading and learn from the best ones. Read more


Improve Email Deliverability: Common Issues and Best Practices

Marketing Tips  | October 23, 2019 Karolina Petraškienė Karolina Petraškienė

Did your email engagement metrics drop significantly?

Emails bounce or end up at the SPAM folder?

It seems that you have issues with email deliverability and email sender’s reputation. That’s quite a common challenge that marketers address while implementing their email marketing strategies. According to ReturnPath data, 1 out of 5 emails never reaches the inbox. So this issue might become significant in the overall campaign performance.

When analyzing our clients’ campaign deliverability complaints, we see widespread pitfalls that most clients get into. But the best practices come to light as well.

Read more

9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more


5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns

Marketing Tips  | October 18, 2019 Karolina Petraškienė Karolina Petraškienė

Black Friday and the holiday season is just around the corner and all marketers are getting ready like crazy. Be it an entry-level or big brand – everyone is eager to get its piece of holiday shopping cake.

The biggest headache for most of the merchants is how they can stand out from that overwhelming flow of promotional messages that all businesses send. How should they reach their customers and earn their attention?

Obviously, there is no single recipe for that.

However, in this article, you will find five scenarios on how to catch your customer’s eye even if, at first, they missed your message. What’s even better, the solutions are not rocket science, but are easy enough to skyrocket your sales in this upcoming holiday season. Read more


5 Tips On How To Use Email Channel For CBD Marketing in 2020

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

Although selling these products is legal, CBD merchants and marketers face limitations in marketing them. All the most typical DTC brand marketing channels – retargeting on Google, paid ads on Facebook, Instagram, etc. – become inapplicable due to still developing but strict channel advertising rules and restrictions.

So if you sell CBD cosmetics or other CBD and hemp oil products, how can you make your business powerful, yet sustainable? Read more