Articles written by Karolina Petraškienė


How to Measure Customer Satisfaction for Ecommerce

Marketing Tips  | January 17, 2020 Karolina Petraškienė Karolina Petraškienė

Maintaining happy customers allows your business to grow sustainable and make money. However, ignoring customers and their desires can cause losses for your business. “Elementary, my dear Watson” – would say Sherlock Holmes.

Although many businesses track this information, others may struggle to do it. Luckily, doing so is easier than it seems. After all, it comes down to learning about your customers, seeing how they react to your business, and changing it to meet their needs.

If you’re wondering how to measure, track, and maintain customer satisfaction, then this guide will provide you with those answers. Read more


Best SMS Marketing Software for Ecommerce in 2020

Marketing Tips  | January 14, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text messages channel into their communication flows.

If you are reading this article, you probably see the same unexplored SMS marketing opportunities as we do. So let’s see which SMS marketing software could meet your current expectations for this new channel. Read more


The Fundamentals of Retail Marketing

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps:

  • The retailer purchases and sells products from businesses.
  • The retailers advertise those products to customers.
  • Customers come into the store and buy those products.

Read more


A Quick Guide to Push Notification Marketing

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before.

With that in mind, this article will cover everything marketers need to know in order to develop better strategies for push notification marketing. Keep in mind that the best ways to use push notifications depend on a number of factors including your audience’s preferences. Read more


SMS Campaigns 101: Things To Know Before Starting (With Examples)

SMS text messages are living their renaissance. In Omnisend, over Thanksgiving week alone, ecommerce merchants sent more than one million SMS campaigns, and that was more than ever before.

DTC brands and ecommerce retailers invest in SMS heavily for a reason. According to VoiceSage, over 90% of SMS messages are read within 3 minutes of receipt. Engagement rate is 3-7 times higher than emails’ and SMS campaigns generate an almost six times higher order rate, at least for Black Friday 2019. None of the other marketing channels can brag about such results. Read more