Articles written by Karolina Petraškienė

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Klaviyo SMS Marketing vs. Omnisend SMS Marketing: Functionality and Pricing Comparison for 2020

Marketing Tips  | February 18, 2020 Karolina Petraškienė Karolina Petraškienė

2019 was a significant year for SMS marketing. Like a phoenix, this marketing channel rose from ashes and caught the attention of ecommerce merchants.

At Omnisend, ecommerce marketers sent more SMS campaigns on Black Friday 2019 than ever before, sending over 1 million campaigns over the week of Thanksgiving.

SMS marketing reveals its versatile opportunities: merchants send bulk SMS campaigns, segment, automate them, and combine them with other marketing channels to create a smooth and seamless omnichannel experience for their customers.

According to the Omnisend yearly report, omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. Read more


The Ultimate Guide to Using Images in Your Email Marketing Campaigns

Marketing Tips  | February 12, 2020 Karolina Petraškienė Karolina Petraškienė

Text is a critical element in every email, but too many marketers underestimate the importance of images and other types of visual content. Images are incredibly flexible and can be leveraged effectively in any email marketing campaign.

This ultimate guide to using images in your email marketing campaigns will cover some of the most powerful ways to integrate more images into your practices. While adding pictures can be intimidating at first, it doesn’t have to be overwhelming. Over time, you’ll naturally learn how to use images to engage with your unique audience. Read more


The Essentials of Text Message Marketing for Small Business

Marketing Tips  | February 11, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets.

If you use it correctly, text messaging can quickly be your most cost-effective platform for boosting sales and conversions. Read more


The Ultimate Guide to Writing Win Back Email

Marketing Tips  | February 3, 2020 Karolina Petraškienė Karolina Petraškienė

Marketers often focus on attracting new leads, but retaining your current customers can be even more important. Existing customers spend 31% more money than new leads, so you should do everything possible to keep subscribers engaged with your brand.

This article will cover everything you need to know in order to develop effective win back email campaigns and reduce unsubscriptions. Re-engaging even a small percentage of users is one of the most powerful ways to increase average lifetime customer value. Read more


How to Use Trigger Emailing for Ecommerce

Marketing Tips  | January 31, 2020 Karolina Petraškienė Karolina Petraškienė

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume.

With regular email automation sequences, you’re always left with questions:

  • Do your customers want to hear from you?
  • What do they want you to send them?
  • When should you email them?

There is a ton of data on what time of day you should send emails, how long your subject lines should be, how often you should send emails, and much more. Read more

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Email Marketing Comparison: Omnisend vs. Drip vs. Mailchimp

Marketing Tips  | January 31, 2020 Karolina Petraškienė Karolina Petraškienė

Email marketing is critical to anyone who wants to sell online, and email marketing platforms are well aware of that. SaaS platforms such as Omnisend, Mailchimp, and Drip are built to have features that are critical for ecommerce stores, and can help you communicate with your customers in an engaging way.

All three platforms offer tools that can assist in ecommerce marketing. Each one has major differences that make them stand out from each other, whether its by aiming their tools for different audiences or prioritizing certain features. Let’s take a look at the differences between Omnisend vs. Drip vs. Mailchimp. Read more