Articles written by Whitney Blankenship

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Marketing Tips  | October 22, 2019 Whitney Blankenship Whitney Blankenship

If you’re like a lot of marketers, you hear omnichannel marketing thrown around all the time. With different definitions per industry, it’s you’re probably lost in the jargon.

You’re probably thinking that this is just “another buzzword” that doesn’t really mean anything. However, I’m here to explain

  • Exactly what omnichannel marketing means
  • How it’s different from multichannel marketing
  • How you can implement that strategy for your own business.

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Let’s get started:

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The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Marketing Tips  | October 21, 2019 Whitney Blankenship Whitney Blankenship

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season.

And it’s only 6 weeks away.

Let me repeat that, Black Friday is only 6 weeks away.

Don’t panic. You need to get in gear, but there’s still time.

And lucky for you, we’ve got 11 of the biggest ecommerce and digital marketing experts with their Black Friday prep tips and advice to help you get ready for the biggest shopping holiday of the year.
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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend News  | September 13, 2019 Whitney Blankenship Whitney Blankenship

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”

While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.

They didn’t have to wait long: on May 15th, Mailchimp released an email updating standard Terms of Use and pricing changes effective immediately. For many marketers using the platform, their pricing plans would change dramatically, either immediately or further down the line.

On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.

However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.

Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.

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Black Friday Emails: 2019 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails and marketing channels: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 200 million messages that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | August 28, 2019 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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yotpo integration

Omnisend and Yotpo Integration: Review Targeting for Professionals

Omnisend News  | August 13, 2019 Whitney Blankenship Whitney Blankenship

There comes a time in every growing ecommerce business’ development when it’s time to consolidate tools. Many Omnisend customers choose out platform for that very reason- to bring their marketing channels under one roof because navigating through different platforms becomes too difficult.

There’s a lot to be said for having a one-stop shop, which is why we think our next integration is an absolute perfect match for customers who are looking to consolidate their marketing tools.

Yotpo is the same kind of one-stop shop growing ecommerce stores need to handle their customer reviews, user generated photos and videos, loyalty and referral programs. With Omnisend and Yotpo integration, you’ll be able to create the same ultra-targeted campaigns you love with Omnisend, while integrating powerful review data from Yotpo.

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