Articles written by Whitney Blankenship

20-03-23-Email_Automation

9 Best Email Automation Flows to Increase Ecommerce Revenue

Marketing Tips  | March 26, 2020 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

Read more

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

Read more

omnichannel statistics 2020

What We Can Learn from Omnichannel Statistics for 2020

Marketing Stats  | February 17, 2020 Whitney Blankenship Whitney Blankenship

It’s that time of year again: the 2020 Omnichannel Statistics Report is live!

This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.

With the rise of SMS marketing across the ecommerce industry, including among our own marketers, we decided to focus on how SMS performed for our marketers this year, and how they impacted omnichannel campaigns.

And the insights we’ve uncovered might surprise you (and hopefully, convince you to give this underappreciated channel a chance).

Let’s jump in: Read more

dtc-marketing-featured

DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more

20-02-04-Catchy_email_subject_lines

Drive Your Marketing Campaign With Catchy Email Subject Lines

Marketing Tips  | February 6, 2020 Whitney Blankenship Whitney Blankenship

According to market research, 35 percent of email users will open emails based entirely on the subject line. Furthermore, 69 percent of email users will mark messages as spam based on the subject line. This proves two things.

First, a quality, catchy email subject line is essential to getting customers to open your email. Second, a low-quality subject line will end up getting the email flagged as spam. On most major email platforms, such as Gmail, an email will get sent to users’ spam folder if enough people mark it as spam. This can kill an entire ad campaign. Read more

Previous