Articles written by Whitney Blankenship

omnisend vs klaviyo

Omnisend vs. Klaviyo: A Feature for Feature Comparison

Marketing Tips  | April 17, 2019 Whitney Blankenship Whitney Blankenship

With the recent Mailchimp and Shopify split, many ecommerce marketers have been left wondering what to do for their email marketing strategies.

If there are two names that come up most often when talking about Mailchimp alternatives, it’s Klaviyo and Omnisend. There’s been quite a bit of debate from customers using both tools over which is better, and today, we’ve got your answer.

We’re going to go through a feature by feature comparison. Omnisend vs Klaviyo: which is the better tool for your ecommerce email marketing strategy?

Let’s find out:

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Omnisend vs. Mailchimp

Omnisend vs. Mailchimp: A Feature for Feature Comparison

Marketing Tips  | April 17, 2019 Whitney Blankenship Whitney Blankenship

A great email marketing tool can make or break a digital marketing strategy. Choosing a great tool means you’ll have the features you need to convert your customers using the most ROI-friendly channel that exists.

Mailchimp has long been a king of this domain, but every king falls eventually. As Mailchimp has recently announced a split with ecommerce platform leader Shopify, for many customers, that fall has already happened.

With that fall comes new contenders for the throne, and many former Mailchimp customers are looking to Omnisend for the answer.

But can Omnisend live up to Mailchimp? Today, we’re going to compare Omnisend vs Mailchimp in a pound for pound, feature for feature showdown.

May the best email marketing platform win.

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sender reputation warming cover

How to Use Sender Reputation Warming for Better Email Deliverability

Uncategorized  | March 23, 2019 Whitney Blankenship Whitney Blankenship

You’ve just switched email marketing platforms, and you’ve set up all your lists and segments and you’re itching to send that first campaign to ALL of your subscribers.

But wait- have you warmed up your sender reputation?

Sender reputation warming is critical to maintaining great email deliverability. And neglecting this important step is a good way to damage your reputation.

But I’m going to show you exactly how you can warm up your sender reputation and get more ROI out of your email marketing efforts.

Let’s jump in:

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Mailchimp Shopify Blog

Mailchimp for Shopify: What to Do for Ecommerce Email Marketing When the App Is No Longer Available

Uncategorized  | March 22, 2019 Whitney Blankenship Whitney Blankenship

We’ve all heard the news.

As of May 12, 2019, or sooner, Mailchimp will no longer have native integration with Shopify. The statement released today by Mailchimp states that they will try to offer integration until Shopify’s new terms are in effect on May 12th, but the cut may happen sooner.

If you’re a Shopify ecommerce marketer who uses Mailchimp, this might feel like having the rug pulled out from under you. You’re probably struggling to find the best workaround or alternative to help make this transition smoother.

But the truth is this: if you use Shopify, Mailchimp is no longer a viable option.

While things might be in upheaval for you right now, I’m here to tell you that there’s a solution.

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omnichannel customer journey cover

How to Create an Omnichannel Customer Journey

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs.

We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey.

This is why omnichannel marketing automation is critical to personalizing the customer journey.

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The 9 Best Small Business Email Marketing Software for 2019

Marketing Tips  | February 25, 2019 Whitney Blankenship Whitney Blankenship

At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one.

But you’re a small business owner, you don’t have time for all that.

So I’ve provided a great list of the top 9 small business email marketing software for you to choose from:

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ecommerce trends

4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend News  | January 25, 2019 Whitney Blankenship Whitney Blankenship

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.

But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.

And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.

In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:

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