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Articles written by Whitney Blankenship

20-01-21-Welcome_emails

How to Create a Welcome Email Template (+ examples)

Marketing Tips  | January 22, 2020 Whitney Blankenship Whitney Blankenship

Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business.

As your business sends out welcome, you’ll notice these benefits.

  • Increased click-through rates on your welcome emails.
  • More people visiting your website.
  • Increased overall interactions from your subscribers.

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How to Insert a GIF into an Email: The Full Guide

Marketing Tips  | January 10, 2020 Whitney Blankenship Whitney Blankenship

Text is obviously a critical component of any marketing email, but marketers often overlook the importance of visual content. Readers are more likely to engage with your newsletter and make purchases if you include different types of content in your messaging.

This article will teach you how to put a GIF in an email and explain how this can help improve marketing performance. The perfect GIF can make your newsletter feel more personal and relevant compared to the same email with no visual content. Read more

SMS Marketing for Ecommerce

SMS Marketing : The Ultimate Guide for 2020

Marketing Tips  | January 8, 2020 Whitney Blankenship Whitney Blankenship

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

In fact during the recent holiday shopping season:

  • Ecommerce brands earned a 14% CTR with SMS
  • SMS also earned 592% higher order rates than email
  • We saw 21% more orders coming from SMS vs email

While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.

And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more

Targeted_email_marketing

How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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