Articles written by Whitney Blankenship

marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points to bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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recharge integration

Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.

Even Amazon is getting into the action with their Dash buttons and subscriptions for everyday items.

Your customers want the products they need on a regular basis without having to go back and manually order them each time.

And frankly, guaranteed income for ecommerce merchants is pretty sweet too. It means you know exactly how much is coming in every month (or however long your subscription period is) and you can better plan your stock because you have an idea of how many you need to send out ahead of time.

This is why we’re excited to announce our latest integration with ReCharge, a subscription platform that makes refilling orders, subscription models, and reorders simple.

Before long, you’ll be updating your subscribed customers with everything they need to keep renewing those subscriptions.

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gorgias integration

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more.

Because after all, where would any of us be without our customers?

Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work.

Customer success plays a huge role in making sure that an omnichannel customer experience stays seamless. It wouldn’t make much sense to have a disconnect from your customer’s shopping experience and their support experience.

Now, you can unify the two like never before. Introducing Omnisend and Gorgias integration, allowing you to integrate your customer success and support into your omnichannel marketing strategy.

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shipstation integration

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

And if you’re waiting on something important, information like that can be absolutely critical. It can be nerve wracking to try to make sure your home to get your package, or making sure it doesn’t get stolen off of your porch.

No one wants to feel that way, and no one wants their customers to feel that way either.

Luckily, today there are amazing apps that can help give your customers the information they need to not only plan their delivery at a moment that works best for them, but also to track their package for that peace of mind.

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What is Omnichannel Marketing

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere.

But what is it? How is it different from multichannel marketing?

And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy?

Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready!

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carthook integration

Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization.

However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page.

After all, your most important marketing channel is your site.

With our newest CartHook integration, you’ll be able to optimize your checkout flows alongside your omnichannel communication. An optimized checkout page provided by CartHook means less failed conversions, and when customers abandon their cart, Omnisend will be there to scoop them back up with an abandoned cart campaign.

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