Articles written by Whitney Blankenship

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The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Marketing Tips  | October 21, 2019 Whitney Blankenship Whitney Blankenship

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season.

And it’s only 6 weeks away.

Let me repeat that, Black Friday is only 6 weeks away.

Don’t panic. You need to get in gear, but there’s still time.

And lucky for you, we’ve got 11 of the biggest ecommerce and digital marketing experts with their Black Friday prep tips and advice to help you get ready for the biggest shopping holiday of the year.
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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend News  | September 13, 2019 Whitney Blankenship Whitney Blankenship

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”

While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.

They didn’t have to wait long: on May 15th, Mailchimp released an email updating standard Terms of Use and pricing changes effective immediately. For many marketers using the platform, their pricing plans would change dramatically, either immediately or further down the line.

On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.

However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.

Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.

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Black Friday Emails: 2018 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 4299 campaigns that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | August 28, 2019 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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Omnisend and Yotpo Integration: Review Targeting for Professionals

Omnisend News  | August 13, 2019 Whitney Blankenship Whitney Blankenship

There comes a time in every growing ecommerce business’ development when it’s time to consolidate tools. Many Omnisend customers choose out platform for that very reason- to bring their marketing channels under one roof because navigating through different platforms becomes too difficult.

There’s a lot to be said for having a one-stop shop, which is why we think our next integration is an absolute perfect match for customers who are looking to consolidate their marketing tools.

Yotpo is the same kind of one-stop shop growing ecommerce stores need to handle their customer reviews, user generated photos and videos, loyalty and referral programs. With Omnisend and Yotpo integration, you’ll be able to create the same ultra-targeted campaigns you love with Omnisend, while integrating powerful review data from Yotpo.

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6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points scto bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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