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Articles written by Whitney Blankenship

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Introducing Omnisend + Zapier Email Integration

Omnisend News  | December 6, 2018 Whitney Blankenship Whitney Blankenship

Ever wanted to import your contacts to Omnisend without even thinking about it? Thanks to the new integration we’ve set up with Zapier, importing your contacts is a snap.

Although we have very powerful signup forms integrated into Omnisend, we understand you may not be ready to stop using your favorite tools for email capture, like Sumo,  Leadpages or even MailChimp. We don’t judge.

Or maybe you just need something in place while you transition everything over to Omnisend.

Now with this Zapier email integration, you can automate importing the contacts you capture from the tools you already use directly into Omnisend.

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The Best Christmas Email Subject Lines to Supercharge Your Holiday Campaigns

Marketing Stats, Marketing Tips  | December 5, 2018 Whitney Blankenship Whitney Blankenship

Black Friday has come and gone, and you’ve probably not even had a chance to catch your breath. But it’s time to take what you’ve learned about your Black Friday email subject lines, and apply it to the rest of the holiday season.

In this article, I’m going to tackle how to write the perfect Christmas email subject lines to get your emails opened, clicked, and converted.

Are you ready to boost your Christmas email game?

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How to Use Email Segmentation for Smarter Ecommerce

Marketing Tips  | December 3, 2018 Whitney Blankenship Whitney Blankenship

Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use.

In this article, we’re going to go over:

  • What email segmentation is
  • Why you should segment your email lists
  • Different ways to make email segmentation work for you

By the end of this article, you’ll be segmenting your subscriber list like a pro (and getting more revenue to boot).

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Black Friday Emails: 2018 Statistics

Marketing Stats, Omnisend News  | November 29, 2018 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 4299 campaigns that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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What is Omnichannel Marketing

What is Omnichannel Marketing? (+4 Best Practices to Help You Start for Ecommerce)

Marketing Tips  | May 24, 2018 Whitney Blankenship Whitney Blankenship

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere.

But what is it? How is it different from multichannel marketing?

And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy?

Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready!

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