Canada’s Anti-Spam Law Is Coming into Force
Only few days left until Canada’s Anti-Spam Law, shortly called CASL, comes into force on the 1st of July.
“I’m not a spammer, so this does not apply to me”, you may think. Wrong. As you’re sending promotional email newsletters that fall into category of commercial electronic messages (or CEMs), this new legislation will affect your e-business.
CASL is considered to be one of the toughest anti-spam laws so far. Sounds serious. The thing is, the law prohibits sending all such messages unless you have a consent from the recipient. That’s why we recommend to review your mailing list. You can send promotional emails only for those who made an opt-in for your newsletters. If you’re collecting your contacts via subscription form on your e-store, you’re all good.
Besides that, the law sets the content in your message required to comply with CASL:
- Sender’s information – your name or company name, physical mailing address and contact info
- Unsubscribe mechanism
The good thing is, Omnisend takes care of it for you. Your physical mailing address and contact info are automatically added to the newsletter’s footer, as well as the Unsubscribe link.
Just be sure to set the right sender’s name – set it as your company name, and you will comply with the new law.