Omnichannel Marketing

Best SMS Marketing Software for Ecommerce in 2021
Looking for the best SMS marketing software? Check our in-depth analysis of 5 SMS tools for high-converting marketing campaigns (plus features & pricing).
What To Do—And Not Do—To Attract Generation Z
Gen Z is the largest generational cohort alive, wielding much spending power. We explore what makes them tick and how to reach them.
Focusing on Your Niche with Retention Benchmarks
Retention benchmarks are industry standards that you use to check your company’s performance. Explore how Omnisend helps you focus on your niche with them.
How to Use Behavioral Science in Digital Marketing
Behavioral science can help you understand your customers by their human nature. Here's how to use it in various parts of your digital marketing strategy.
VIP customers blog cover
How to Identify (and Keep) Your VIP Customers
Who are your VIP customers? No matter what you sell, you have a VIP customer segment. Here's how to identify and keep them long term.
Limited-Time Offer
How to Use Limited-Time Offers
Limited-time offer marketing comes in many forms, each with pros & cons. We look at limited-time offer examples and how they increase sales for stores.
How to Turn One-Time Shoppers into Subscription Customers
Customer retention is one of the most important aspects of an ecommerce subscription service. But how can you move one-time buyers into lifelong customers?
Integrated marketing campaigns
Integrated Marketing Campaigns: Everything You Need to Know (+Examples)
Combining efficiently many channels for your ecommerce business is essential for its success. Find here everything about integrated marketing campaigns.
Cart Abandonment in google analytics
A Guide To Lowering Your Cart Abandonment Rate with Google Analytics
Tracking cart abandonment rates in google analytics is essential to measure your ecommerce business growth and success. Find out here how and why.
Customer Segmentation Examples for Ecommerce
4 Customer Segmentation Examples for Ecommerce
When thinking about the first steps of marketing to an audience, considering different customer segmentation examples helps. We explore each type in detail.
Customer Lifecycle Stages
Customer Lifecycle Stages: How to Engage with Customers at Each Step
Understanding the customer lifecycle stages is vital when considering your marketing. We examine each stage and how to engage with customers during them.
The Top 7 Food Ecommerce Trends (and What to Learn From Them) in 2021
Customers have come to rely on online shopping—and those in food ecommerce are embracing new trends to keep up. We explore & explain these trends.