Omnichannel Marketing

Automated text messages: definition, examples, and tips
Automated text messages are really powerful marketing tools. But to fully use them, you'll need these examples & tips.
How to communicate shipping delays
The pandemic and global container crisis mean shipping delays are the norm. Find out communication strategies to keep your customers happy.
5 ways to use SMS with your holiday promotions this year
If you want to maximize your sales this busy season you need to include holiday SMS promotions into your marketing strategy—and here’s how.
How to Identify High-Risk Customers and Reduce Churn
Sustainable businesses need to identify customers that cease engagement and create strategies to reduce churn. We explore how to reduce customer churn.
Black Friday Email Marketing Ideas to Skyrocket Your Sales
The Black Friday/Cyber Monday shopping season is starting soon. Get prepared today with these Black Friday email marketing ideas to skyrocket your sales.
What To Do—And Not Do—To Attract Generation Z
Gen Z is the largest generational cohort alive, wielding much spending power. We explore what makes them tick and how to reach them.
How to Use Behavioral Science in Digital Marketing
Behavioral science can help you understand your customers by their human nature. Here's how to use it in various parts of your digital marketing strategy.
VIP customers blog cover
How to Identify (and Keep) Your VIP Customers
Who are your VIP customers? No matter what you sell, you have a VIP customer segment. Here's how to identify and keep them long term.
Limited-Time Offer
How to use limited-time offers
Limited-time offer marketing comes in many forms, each with pros & cons. We look at limited-time offer examples and how they increase sales for stores.
How to turn one-time shoppers into subscription customers
Customer retention is one of the most important aspects of an ecommerce subscription service. But how can you move one-time buyers into lifelong customers?
Integrated marketing campaigns
Integrated marketing campaigns: everything you need to know (+examples)
It is essential to combine many channels for your ecommerce business success. Find here everything about integrated marketing campaigns.
Cart Abandonment in google analytics
A Guide To Lowering Your Cart Abandonment Rate with Google Analytics
Tracking cart abandonment rates in google analytics is essential to measure your ecommerce business growth and success. Find out here how and why.
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