As a small business just getting on its feet, you have a lot to tackle in terms of your priorities. On the one hand you need to get your website up and running, but you also have to consider the elements of your marketing like semail and social media. It’s a lot to handle for sure, but what if you could connect some of them together?
Email marketing and SEO may seem like they couldn’t be further from each other, but the truth is that they have a lot in common. More than that, they also benefit each other in a number of ways that can save you time and earn larger returns on your investments. Let’s take a look at how you can combine these efforts today.
3 Ways You Can Connect Your Email Marketing and SEO
The value of SEO is apparent in the ranking of your site for certain search results, but did you know that email marketing has been named one of the highest ROI generating solutions as well? Email represents one of the most lucrative forms of marketing, and combined with SEO it can spell success for a growing business.
Let’s take a look at three ways these two seemingly separate things can work together:
1. Common Best Practices
You shouldn’t have to relearn everything when you transition from SEO to email marketing. In fact, both of them have a strong reliance on creating great titles and descriptions. Some great advice from SEO Services USA tells us that, while titles and meta descriptions don’t act as a ranking factor per se, they do offer you the opportunity to earn a click by showing users that your content is most relevant to their needs.
The same skillset can be applied to your emails. The goal here is equally important and very similar. You want them to open and read your email every time. In the case of this medium, we’re talking about the subject line and preheader.
By using relevant keywords and creating a bold statement or curious question, you can have their attention whether they’re looking at search results, or the subject line of an email. In this sense, your skills are applicable across both email and SEO marketing.
2. SEO Tactics in Emails
It’s important that you consider the same factors in your emails that you do for SEO. The content in your emails is indexed in the same way that search engines index your web pages, so the same rules apply.
Things like keywords, relevance, and of course alt-text for images are all taken into account within an email. Knowing this, you can apply your SEO efforts to your emails to offer additional routes back to your website and better exposure. Remember these tactics when writing your emails:
- Relevant keywords should be used
- Alt-text is important for images in case they don’t load and for search engines
- Relevant links to your site and external sites that are of high-quality
Newsletters linking to your blog articles with relevant keywords have a value of gold in terms of SEO.
3. Let SEO Fuel Your Email Marketing
Our final point calls to mind the greatest way these two things can work together. The focus of SEO is to bring more organic traffic to your site. When they arrive, you should make it easy to sign up for your email list.
Thankfully there are plenty of ways you can do this:
- Pop-up boxes when they arrive asking them to sign up
- Side bars or sliding boxes
- CTA’s at the bottom of each post
- Landing pages directed towards email signups
- Offers and exclusive content for people who subscribe
As you can see, one hand washes the other. Once you earn an email signup, you have a much better chance of converting those leads into paying customers.
Email marketing statistics show that this is an incredibly lucrative way to start building a community and earning conversions for a small business. Combined with your SEO efforts, you can utilize the same skills across both aspects of your business and allow one to fuel the other.
How do you combine your SEO and email marketing efforts? Let us know in the comments!
About the Author:
Peter Sampson is a veteran social media and content marketer with a passion for helping businesses reach their audience on today’s platforms.