Inspiration

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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email-newsletter-design

Email Newsletter Design: Create the best Design for 2020

Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to?

When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic. These are plain text emails staffed with important things. Being beautiful isn’t part of the criteria for them.

However, if you open a promotional newsletter, it has to be well-designed otherwise, it ends up being an eye-sore.

And let’s be honest, with some emails it happens. Read more

welcome-email-examples-featured

7 Best Welcome Email Examples to Engage Your Customers

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

20-03-02-Spring_email_campaigns (1)

9 Brilliant Spring Email Campaigns and 51 Spring Subject Lines

By now we can already feel the gradual change in the seasons as the days are getting longer, meaning you’ll need to start preparing your spring email campaigns.

Getting ready for the new season isn’t something that’s relevant just for shoe, clothing and home renovation brands. Instead, you can use effective spring email campaigns for virtually any niche. Read more

How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

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newsletter-templates-featured

18 Newsletter Templates and Tips on Performance

Inspiration  | August 20, 2019 Karolina Petraškienė Karolina Petraškienė

Strong brands stick to consistency. The product packaging, promotions, social media – everything has to be in line with brand identity.

That’s exactly what makes a brand recognizable and strong.

Messages via email take a significant part in the brand’s overall communication. So retailers, as well as DTC brands’ marketers, should pay decent attention to how those messages look like and whether they do or don’t communicate properly between the lines. Read more

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