Inspiration

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Gift Box – A New Interactive Element to Boost Your Email Campaign

Gift Box is a totally new feature in Omnisend and email history! It has been developed to improve the click rate of bulk email campaigns. If you are fan of our Scratch Card, this new feature is definitely for you!

In some previous articles, we already mentioned the twice as better click rates and other benefits of interactive content in the emails. And they do indeed help retailers achieve better results! That’s why a new Gift Box has been launched to help you generate greater CTR and overall business revenue. Read more

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The ABCs of Building a Brand Online

A strong business identity and recognition by customers is crucial for running a successful business. The way you build your brand will determine how your customers perceive your products, how they buy from you, whether they advocate your label, whether they are proud being your customers, and so on.

Therefore, having a strong brand online is a challenge and a dream for every business owner. Read more

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The 10 Best Articles on the Omnisend Email Marketing Blog in 2016

Inspiration  | December 30, 2016 Karolina Petraškienė Karolina Petraškienė

We spent 2016 analyzing our client data and helping them find answers to their ecommerce and email marketing questions as well as information on digital marketing in general.

Although we focus on email marketing, our guest writers, who are professionals in different fields, have covered content marketing, social media, and customer retention. Overall, our readers enjoyed 70 new articles about ecommerce in 2016. Read more

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3 Tips and Examples of Using Color Psychology in Marketing

Scents, colors and surfaces have indisputable roles in our mood, decision-making and propensity to purchase products.

Brick & mortar stores usually use all of these sensors to manipulate and encourage customers to buy. Meanwhile, eCommerce representatives can rely only on images, colors and convincing copywriting.

Some things about color psychology in marketing you already know, some of them, I hope, you will discover just like I did while writing this article. There are many studies about the impact of colors on human beings. I’m going to share with you the most valuable resources and analyze three different examples of the role of color in communication.

Read more

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