As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course.
But in our field, it sometimes feels like we’re getting caught up in a feedback loop of the same ideas. The industry info we see on marketing blogs and on social media is often a regurgitation of the same concepts, strategies, and tactics we’ve all seen before.
So where can we turn for new ideas and a renewed sense of creative inspiration?
Our friend, TED!
No, not Ted from accounting.
T.E.D. (Technology, Entertainment, and Design), the nonprofit that spreads ideas in the form of short, powerful talks (20 minutes or less).
With TED talks you get the best of both worlds. The talks take high-level concepts and distilled them into thoughtful insights that make you look at the world differently.
Here at UniTel Voice, when our marketing team needs a break from website analytics, net promoter scores, and blogging about business phone systems, we love a good TED talk.
Whenever we discover a talk worth watching we slack it to the whole team. In fact, you’ll find some of our favorite marketing TED talks in the shortlist below.