COVID-19, or commonly called “coronavirus,” has changed daily life for nearly every person across the globe. Confined to our homes, whether willingly or out of necessity, customers across 77 countries are practicing self-isolation and social distancing in an effort to reduce the spread of this pandemic. Read more
Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.
Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.
Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry?
Even sending these messages immediately after purchases doesn’t stop them from generating more orders! In fact, they bring in four times more orders than a promotional email newsletter.
Why are these messages so powerful and how can you make them so mighty? These and other questions we’ll explore in this article. Read more
If you ignored the customers who abandoned their shopping carts on your ecommerce site, you would be losing out on some serious revenue.
The average cart abandonment rate globally is 69%. That is a startling number considering that most people arrive at the checkout stage to buy.
So why does someone abandon the checkout process midway? And what can you, as an ecommerce business, do to prevent this?
In this article, we’ll go through the ecommerce checkout process. We will also see why customers abandon checkout and how you can create the perfect checkout flow to prevent it.
Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to?
When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic. These are plain text emails staffed with important things. Being beautiful isn’t part of the criteria for them.
However, if you open a promotional newsletter, it has to be well-designed otherwise, it ends up being an eye-sore.
And let’s be honest, with some emails it happens. Read more
Everyone loves their Momma. This is a big holiday where grateful children, husbands, brothers and fellow sisters show their appreciation for the mothers in their lives. This year, Mother’s Day in the United States is on May 10th.
Therefore, it’s important that you use the best-performing (and most creative) Mother’s Day subject lines to make sure you’re helping your customers appreciate the mothers in their lives in the best way.