Marketing Tips

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9 Customer Retention Strategies That Actually Work

Marketing Tips  | September 16, 2019 Karolina Petraškienė Karolina Petraškienė

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses.

One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere.

How can you re-engage with them and use that unrevealed potential?

Check out for these practical customer retention ideas. You will definitely find something to apply to your business. Read more

The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | August 28, 2019 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

Read more

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5 Tips for BigCommerce Email Marketing Beginners

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more

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