Marketing Tips

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4 Ways To Master Your Holiday Email Templates in 2019

Marketing Tips  | November 15, 2019 Karolina Petraškienė Karolina Petraškienė

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success.

One of the biggest challenges is to find a design solution for all promotional material, including emails, that would entirely be in line with your brand, the holidays, and don’t look exactly like last year’s campaigns.

Does this challenge sound familiar? Read more

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20 Best Holiday Email Subject Lines And The Most Popular Emojis

Marketing Tips  | November 5, 2019 Karolina Petraškienė Karolina Petraškienė

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable.

Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages.

From this article, you will learn how to craft that “effective and actionable” subject line as well as what subject lines performed best during the holidays last year.

We have analyzed the most common words, discounts, and emojis that contributed to the best open rates. Carry on reading and learn from the best ones. Read more

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

Read more

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Improve Email Deliverability: Common Issues and Best Practices

Marketing Tips  | October 23, 2019 Karolina Petraškienė Karolina Petraškienė

Did your email engagement metrics drop significantly?

Emails bounce or end up at the SPAM folder?

It seems that you have issues with email deliverability and email sender’s reputation. That’s quite a common challenge that marketers address while implementing their email marketing strategies. According to ReturnPath data, 1 out of 5 emails never reaches the inbox. So this issue might become significant in the overall campaign performance.

When analyzing our clients’ campaign deliverability complaints, we see widespread pitfalls that most clients get into. But the best practices come to light as well.

Read more

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What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Marketing Tips  | October 22, 2019 Whitney Blankenship Whitney Blankenship

If you’re like a lot of marketers, you hear omnichannel marketing thrown around all the time. With different definitions per industry, it’s you’re probably lost in the jargon.

You’re probably thinking that this is just “another buzzword” that doesn’t really mean anything. However, I’m here to explain

  • Exactly what omnichannel marketing means
  • How it’s different from multichannel marketing
  • How you can implement that strategy for your own business.

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Let’s get started:

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9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

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