Marketing Tips

What's the Right Length for an Ecommerce Email?

What’s the Right Length for an Ecommerce Email?

Marketing Tips  | July 3, 2018 Guest Post Guest Post

Email marketing is the strongest driver of customer acquisition and retention, according to 80% of online retailers.

It’s also a powerful direct-marketing tool for ecommerce sellers, with 77% of consumers preferring email to other promotional messages, like text, social media, or physical mail.

However, many retailers still struggle with click-through rates, customer retention, and open rates. Read more

12 Powerful Ecommerce Marketing Automation Strategies: A Complete Guide to Automating Your Sales

12 Powerful Ecommerce Marketing Automation Strategies: A Complete Guide to Automating Your Sales

Marketing Tips  | June 6, 2018 Bernard Bernard


Ecommerce is a great area to be in, but it’s also hard.

You don’t have to just fight against the behemoths like Amazon or Best Buy.

You also have to deal with new smaller competitors that seem to be popping up every single day.

With all there is to achieve in ecommerce marketing automation, it’s important that you have some amazing tools in your arsenal.

But listen: what’s the use of great tools if the strategy is missing?

Read more

How Net-A-Porter Used Omnichannel Marketing for Amazing Results (& You Can Do the Same)

How Net-A-Porter Used Omnichannel Marketing for Amazing Results (& How You Can Do the Same)

Marketing Tips  | May 24, 2018 Bernard Bernard

Marketing automation has allowed many ecommerce marketers to reach their customers quickly and easily. With the right message, it has allowed for good, sustainable growth.

But of all the things that it’s allowed marketers to do, there are a few bigger things that marketing automation just can’t do: provide a unified customer experience.

In fact, that unified customer experience is what helped Net-A-Porter become one of the biggest luxury online retailers. Read more

Exit-intent popup examples

30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses

Marketing Tips  | May 9, 2018 Omnisend Team Omnisend Team

In our Email Lab experiment, Omnisend exit-intent popups resulted in a 19.03% conversion rate (and helped Organic Aromas boost signups by 150%). Almost one-fifth of all new subscribers converted into customers with a single popup!

Not too shabby at all.

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal.

Read more

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