Marketing Tips

Find out how you can boost your Black Friday campaigns with these data-backed Black Friday subject lines

The Highest Converting Subject Lines For Black Friday Campaigns

October 23, 2017 Bernard Bernard

The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns.

For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

8 Ways to Boost Your Ecommerce Sales During the Holidays

8 Ways to Boost Your Ecommerce Sales During the Holidays

October 13, 2017 Bernard Bernard

Merchants are in a hurry now to get ready for the highest ecommerce sales of the year, starting with Black Friday and ending only after Christmas.

If you’ve had your shop for a while then you know it’s the best opportunity to make the majority of your yearly sales. But if you miss the important preparation strategies, then you’ll probably miss your shot. Read more

The Best Email Frequency for Small Business Marketing [Omnisend Research 2017]

The Best Email Frequency for Small Business Marketing [Omnisend Research 2017]

October 9, 2017 Bernard Bernard

One of the most  popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?

In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.
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