Marketing Tips

omnisend vs klaviyo

Omnisend vs. Klaviyo: A Feature for Feature Comparison

Marketing Tips  | April 17, 2019 Whitney Blankenship Whitney Blankenship

With the recent Mailchimp and Shopify split, many ecommerce marketers have been left wondering what to do for their email marketing strategies.

If there are two names that come up most often when talking about Mailchimp alternatives, it’s Klaviyo and Omnisend. There’s been quite a bit of debate from customers using both tools over which is better, and today, we’ve got your answer.

We’re going to go through a feature by feature comparison. Omnisend vs Klaviyo: which is the better tool for your ecommerce email marketing strategy?

Let’s find out:

Read more

Omnisend vs. Mailchimp

Omnisend vs. Mailchimp: A Feature for Feature Comparison

Marketing Tips  | April 17, 2019 Whitney Blankenship Whitney Blankenship

A great email marketing tool can make or break a digital marketing strategy. Choosing a great tool means you’ll have the features you need to convert your customers using the most ROI-friendly channel that exists.

Mailchimp has long been a king of this domain, but every king falls eventually. As Mailchimp has recently announced a split with ecommerce platform leader Shopify, for many customers, that fall has already happened.

With that fall comes new contenders for the throne, and many former Mailchimp customers are looking to Omnisend for the answer.

But can Omnisend live up to Mailchimp? Today, we’re going to compare Omnisend vs Mailchimp in a pound for pound, feature for feature showdown.

May the best email marketing platform win.

Read more

customer loyalty blog cover

How to Make Social Commerce the Key to Unlocking Customer Loyalty

Marketing Tips  | March 18, 2019 Guest Post Guest Post

The average US millennial spends more than eleven hours a day consuming media. They’re well versed in moving from one app to another and are ambivalent about which platforms they perform actions on.

As a result, there are more and more digital spaces becoming vital sales channels. Nearly 25% of business owners are selling through Facebook and 40% are using social media to generate sales. Not only does social media influence what people buy, but 30% of customers say they would make a purchase directly through these channels.

Read more

omnichannel customer journey cover

How to Create an Omnichannel Customer Journey

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs.

We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey.

This is why omnichannel marketing automation is critical to personalizing the customer journey.

Read more

How to Measure Email Marketing Campaign Performance

How to Measure Email Marketing Campaign Performance

Marketing Tips  | March 15, 2019 Guest Post Guest Post

When the first electronic mail was sent back in 1971, the historic moment sparked a revolution that would change the way how we not only communicate but also how we build businesses. It has become an essential tool in the marketing sector, where marketers fully utilize this channel as a direct and cost-effective method to power their acquisition strategies.

It’s not surprising that an email is still a top-performing tool for businesses and with good reason. Your email marketing efforts can reach a wide audience at a relatively low cost compared to other forms of media exposure. An email is also versatile in a way that it brings your brand to consumers through an eclectic mix of graphics, links, and custom text. However, it’s important to note that you have to measure email marketing campaign performance to find out if your efforts are not in vain.

This makes it crucial to understand email marketing data. Here are the important metrics that you should measure to gauge email marketing campaign performance:

Read more


The 9 Best Small Business Email Marketing Software for 2019

Marketing Tips  | February 25, 2019 Whitney Blankenship Whitney Blankenship

At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one.

But you’re a small business owner, you don’t have time for all that.

So I’ve provided a great list of the top 9 small business email marketing software for you to choose from:

Read more