Marketing Tips

ecommerce marketing

How to Build the Foundation for a Great Ecommerce Marketing Strategy

Marketing Tips  | January 21, 2019 Whitney Blankenship Whitney Blankenship

Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with.

And for someone who’s just starting out, it can be overwhelming.

But out of all the things you could focus on to create a real ecommerce marketing strategy, there are three main pillars that you should attack first. From there, you can build outward onto other channels.

Today, I’m going to show you how to build that foundation so you can start your ecommerce marketing off on the right foot.

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9 Great Ways to Use Email Automation to Increase Ecommerce Revenue

Marketing Tips  | January 14, 2019 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | January 7, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing.

For most users, the app is already open, with notifications turned on, and a channel they already love to use. By connecting with them via Messenger, you’re just reaching customers in their very natural habitats.

Facebook Messenger marketing is now available through Omnisend’s Pro Plan, and we want to make sure you’ve got all the info you need to use it effectively.

So I’ve written an article on how to use Facebook Messenger marketing for your online store, with 4 ideas to give you inspiration for that next killer campaign.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | December 17, 2018 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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The Best Christmas Email Subject Lines to Supercharge Your Holiday Campaigns

Black Friday has come and gone, and you’ve probably not even had a chance to catch your breath. But it’s time to take what you’ve learned about your Black Friday email subject lines, and apply it to the rest of the holiday season.

In this article, I’m going to tackle how to write the perfect Christmas email subject lines to get your emails opened, clicked, and converted.

Are you ready to boost your Christmas email game?

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How to Use Email Segmentation for Smarter Ecommerce

Marketing Tips  | December 3, 2018 Whitney Blankenship Whitney Blankenship

Email segmentation is the most powerful way to get the biggest ROI out of your marketing efforts. Though it might seem complicated, it’s actually quite easy to use.

In this article, we’re going to go over:

  • What email segmentation is
  • Why you should segment your email lists
  • Different ways to make email segmentation work for you

By the end of this article, you’ll be segmenting your subscriber list like a pro (and getting more revenue to boot).

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