Marketing Tips

Klaviyo Review – Is This a Good Choice for Your Ecommerce Business?

Klaviyo Review: Is This a Good Choice for Your Ecommerce Business?

Marketing Tips  | September 5, 2018 Omnisend Team Omnisend Team

The question of choosing the right email marketing software is easy when you’re interested in only sending bulk campaigns. There are so many email marketing providers: in fact, you can even choose one based on your favorite color.

Basic is basic.

But when you are a smart marketer, you’re interested in not only sending a lot of emails. The real thing for you is a great ROI and sales. Read more

IP Warming: How to Use It to Improve Your Email Deliverability

IP Warming: How to Use It to Improve Your Email Deliverability

Marketing Tips  | July 23, 2018 Bernard Bernard

When a business starts doing email marketing and sends email campaigns, inbox providers (like Gmail, Outlook, etc.) create a “reputation profile” of that sender. Each inbox provider has its own reputation profile.

The better reputation, the more emails will avoid ending up in the SPAM folder. Just like your real-life reputation, your email reputation can’t be created in just one day.

It requires time and effort—and a plan.

This is where IP warming comes in. Read more

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