Marketing Tips

IP Warming: How to Use It to Improve Your Email Deliverability

IP Warming: How to Use It to Improve Your Email Deliverability

Marketing Tips  | July 9, 2019 Bernard Bernard

Email deliverability is one of the keystones in the overall email marketing foundation.

Without proper email delivery into your subscribers’ inboxes, you won’t be able to measure the effectiveness of your marketing strategy as well as return on investment.

A great rate of email deliverability depends on a complex of elements, such as service provider, sender’s domain, quality of email list, email frequency, overall sender’s reputation profile, etc.

The better sender’s reputation, the more emails will avoid ending up in the SPAM folder or stop being delivered at all.

Just like your real-life reputation, your email reputation can’t be created in just one day.

It requires time and effort—and a plan.

This is where IP warming comes in. Read more


How To Integrate Your Email Marketing And Social Media Efforts

Marketing Tips  | July 5, 2019 Guest Post Guest Post

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count.

Email offers your business a level of access to those prospective customers which is incomparable with other platforms.

Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

Sure, one is great. But together? Together you can generate an AOV (average order value) of $66.31 – 13% higher than with a single channel.

This article will give you a step-by-step guide to how you can integrate email marketing and social media to drive monumental business growth.

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.

The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.

Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.

So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more

marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points to bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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The Best Email Subject Lines: The Ultimate Guide + 515 Examples


Did you know that 35% of customers open emails based solely on the subject line?

What’s more, 69% of email recipients mark messages as spam based on the subject line.

These two stats confirm the fact that great subject lines are crucial for your email campaign.

The small detail, like the subject line, can determine whether your email will be successful or fail miserably. Read more