Marketing Tips

9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

Omnisend_experts_roundup black friday prep tips

The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Marketing Tips  | October 21, 2019 Whitney Blankenship Whitney Blankenship

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season.

And it’s only 6 weeks away.

Let me repeat that, Black Friday is only 6 weeks away.

Don’t panic. You need to get in gear, but there’s still time.

And lucky for you, we’ve got 11 of the biggest ecommerce and digital marketing experts with their Black Friday prep tips and advice to help you get ready for the biggest shopping holiday of the year.
Read more


5 Omnichannel Marketing Ideas for Black Friday and Holiday Campaigns

Marketing Tips  | October 18, 2019 Karolina Petraškienė Karolina Petraškienė

Black Friday and the holiday season is just around the corner and all marketers are getting ready like crazy. Be it an entry-level or big brand – everyone is eager to get its piece of holiday shopping cake.

The biggest headache for most of the merchants is how they can stand out from that overwhelming flow of promotional messages that all businesses send. How should they reach their customers and earn their attention?

Obviously, there is no single recipe for that.

However, in this article, you will find five scenarios on how to catch your customer’s eye even if, at first, they missed your message. What’s even better, the solutions are not rocket science, but are easy enough to skyrocket your sales in this upcoming holiday season. Read more

video email marketing

Video Email Marketing: Guide how to boost Engagement!

Marketing Tips  | October 17, 2019 Olga Bedrina Olga Bedrina

If you want to improve email open rates, engagement, and CTR of your emails, you might want to consider adding videos to your email marketing suite. Reports show that video improves business indicators, increases sales, and ROI.

On the other hand, if you are looking for new ways to promote your videos, email is just the right fit. With over 4 billion users worldwide, email is still one of the best performing marketing channels.

Combined, video and email can do miracles for your marketing strategy. Here’s how to get started. Read more


5 Tips On How To Use Email Channel For CBD Marketing in 2020

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

Although selling these products is legal, CBD merchants and marketers face limitations in marketing them. All the most typical DTC brand marketing channels – retargeting on Google, paid ads on Facebook, Instagram, etc. – become inapplicable due to still developing but strict channel advertising rules and restrictions.

So if you sell CBD cosmetics or other CBD and hemp oil products, how can you make your business powerful, yet sustainable? Read more

How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

Read more