Marketing Tips

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Best SMS Marketing Software for Ecommerce in 2020

Marketing Tips  | January 14, 2020 Karolina Petraškienė Karolina Petraškienė

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

At Omnisend, we see that SMS is gaining momentum: more and more ecommerce sites are looking for the best scenarios to integrate this short text messages channel into their communication flows.

If you are reading this article, you probably see the same unexplored SMS marketing opportunities as we do. So let’s see which SMS marketing software could meet your current expectations for this new channel. Read more

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How to Insert a GIF into an Email: The Full Guide

Marketing Tips  | January 10, 2020 Whitney Blankenship Whitney Blankenship

Text is obviously a critical component of any marketing email, but marketers often overlook the importance of visual content. Readers are more likely to engage with your newsletter and make purchases if you include different types of content in your messaging.

This article will teach you how to put a GIF in an email and explain how this can help improve marketing performance. The perfect GIF can make your newsletter feel more personal and relevant compared to the same email with no visual content. Read more

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The Fundamentals of Retail Marketing

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps:

  • The retailer purchases and sells products from businesses.
  • The retailers advertise those products to customers.
  • Customers come into the store and buy those products.

Read more

SMS Marketing for Ecommerce

SMS Marketing : The Ultimate Guide for 2020

Marketing Tips  | January 8, 2020 Whitney Blankenship Whitney Blankenship

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.

In fact during the recent holiday shopping season:

  • Ecommerce brands earned a 14% CTR with SMS
  • SMS also earned 592% higher order rates than email
  • We saw 21% more orders coming from SMS vs email

While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.

And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more

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