SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before.
In fact during the recent holiday shopping season:
- Ecommerce brands earned a 14% CTR with SMS
- SMS also earned 592% higher order rates than email
- We saw 21% more orders coming from SMS vs email
While this was one season, it’s indicative of trends we’ve been seeing year round. SMS is experiencing a rebirth, a kind of renaissance, and marketers are seeing the value that this channel has to offer.
And today, we’re going to explore just what that value is, and how to get it for your own ecommerce store. Read more