Marketing Tips

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13 Email Marketing Best Practices For Ecommerce

Do you spend endless hours polishing your emails but still get questionable results?

Implementing email marketing isn’t an easy task. It might be that you lack very little to start achieving your goals. But the devil is in the details.

Check out on these best practices that we’ve learned by watching and consulting our clients everyday, as well as helping them perform better.

Hopefully, it will help you reveal that particular missing part of your success. Read more

machine learning for ecommerce

8 Ways to Boost Your Ecommerce with Machine Learning

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.

Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.

Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.

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A Checklist to a Bullet-Proof Email Marketing Strategy

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business.

You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary.

That’s why before starting to send bulk emails to your random subscribers, you should identify what you want to achieve with your email marketing activities. The more precise your goal, the easier it will be to build your strategy, as well as targeted, highly effective email campaigns. Read more

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The 5 Best Ideas For Top-Notch Welcome Emails

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

Find out the 6 best ways you can build an email list for your ecommerce store today

How to Build an Email List from Scratch: 9 Proven Methods

ROI for email marketing remains the highest among all marketing channels – $40 for each $1 spent. No other channels come even close to these heights.

So it’s obvious why a long email list is so desirable by ecommerce businesses nowadays.

Deciding to build an email list is one thing, but actually seeing success can be quite hard for retailers. This is especially true since there are often so many other aspects of running an ecommerce store.
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What is Omnichannel Marketing

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere.

But what is it? How is it different from multichannel marketing?

And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy?

Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready!

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