Omnisend News

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Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend News  | September 13, 2019 Whitney Blankenship Whitney Blankenship

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”

While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.

They didn’t have to wait long: on May 15th, Mailchimp released an email updating standard Terms of Use and pricing changes effective immediately. For many marketers using the platform, their pricing plans would change dramatically, either immediately or further down the line.

On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.

However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.

Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.

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Black Friday Emails: 2018 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 4299 campaigns that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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yotpo integration

Omnisend and Yotpo Integration: Review Targeting for Professionals

Omnisend News  | August 13, 2019 Whitney Blankenship Whitney Blankenship

There comes a time in every growing ecommerce business’ development when it’s time to consolidate tools. Many Omnisend customers choose out platform for that very reason- to bring their marketing channels under one roof because navigating through different platforms becomes too difficult.

There’s a lot to be said for having a one-stop shop, which is why we think our next integration is an absolute perfect match for customers who are looking to consolidate their marketing tools.

Yotpo is the same kind of one-stop shop growing ecommerce stores need to handle their customer reviews, user generated photos and videos, loyalty and referral programs. With Omnisend and Yotpo integration, you’ll be able to create the same ultra-targeted campaigns you love with Omnisend, while integrating powerful review data from Yotpo.

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recharge integration

Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.

Even Amazon is getting into the action with their Dash buttons and subscriptions for everyday items.

Your customers want the products they need on a regular basis without having to go back and manually order them each time.

And frankly, guaranteed income for ecommerce merchants is pretty sweet too. It means you know exactly how much is coming in every month (or however long your subscription period is) and you can better plan your stock because you have an idea of how many you need to send out ahead of time.

This is why we’re excited to announce our latest integration with ReCharge, a subscription platform that makes refilling orders, subscription models, and reorders simple.

Before long, you’ll be updating your subscribed customers with everything they need to keep renewing those subscriptions.

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gorgias integration

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more.

Because after all, where would any of us be without our customers?

Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work.

Customer success plays a huge role in making sure that an omnichannel customer experience stays seamless. It wouldn’t make much sense to have a disconnect from your customer’s shopping experience and their support experience.

Now, you can unify the two like never before. Introducing Omnisend and Gorgias integration, allowing you to integrate your customer success and support into your omnichannel marketing strategy.

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shipstation integration

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

And if you’re waiting on something important, information like that can be absolutely critical. It can be nerve wracking to try to make sure your home to get your package, or making sure it doesn’t get stolen off of your porch.

No one wants to feel that way, and no one wants their customers to feel that way either.

Luckily, today there are amazing apps that can help give your customers the information they need to not only plan their delivery at a moment that works best for them, but also to track their package for that peace of mind.

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carthook integration

Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization.

However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page.

After all, your most important marketing channel is your site.

With our newest CartHook integration, you’ll be able to optimize your checkout flows alongside your omnichannel communication. An optimized checkout page provided by CartHook means less failed conversions, and when customers abandon their cart, Omnisend will be there to scoop them back up with an abandoned cart campaign.

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