Omnisend News

Omnisend Shopify Flow Connector

Omnisend’s Shopify Flow Connector: Unleash More of Your Omnichannel Marketing

Omnisend News  | April 1, 2020 Greg Zakowicz Greg Zakowicz

Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always been focused on helping our customers grow by providing them with powerful omnichannel marketing tools, allowing them to easily, and quickly, execute their marketing strategy —  saving them time and money.

And we’re not done. Continuing our strong partnership with Shopify, we’re excited to announce our connector for Shopify Flow. With our Shopify Flow connector, Shopify Plus customers can combine the power of Shopify Plus and Omnisend to send automated, personalized messages to their customers, saving them time and resources, and generating increased sales. Read more

20-03-03-Free_SMS

Unleash More with Free SMS: Our New Offer for (Real) Omnichannel Marketers

Omnisend News  | March 4, 2020 Rytis Rytis

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a way to combine SMS with their existing email strategies, where the two channels complement each other. In fact, according to recent data we’ve analyzed, automations involving SMS with email were 47.7% more likely to convert.

Today, we’re sticking to the innovative spirit with an offer unique to the ecommerce industry. Read more

omnisend-mailchimp-discount-code

Mailchimp Pricing Increase 2019: What does it mean for your email marketing strategy?

Omnisend News  | September 13, 2019 Whitney Blankenship Whitney Blankenship

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”

While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.

They didn’t have to wait long: on May 15th, Mailchimp released an email updating standard Terms of Use and pricing changes effective immediately. For many marketers using the platform, their pricing plans would change dramatically, either immediately or further down the line.

On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.

However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.

Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.

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black friday 2019

Black Friday Emails: 2019 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails and marketing channels: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 200 million messages that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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yotpo integration

Omnisend and Yotpo Integration: Review Targeting for Professionals

Omnisend News  | August 13, 2019 Whitney Blankenship Whitney Blankenship

There comes a time in every growing ecommerce business’ development when it’s time to consolidate tools. Many Omnisend customers choose out platform for that very reason- to bring their marketing channels under one roof because navigating through different platforms becomes too difficult.

There’s a lot to be said for having a one-stop shop, which is why we think our next integration is an absolute perfect match for customers who are looking to consolidate their marketing tools.

Yotpo is the same kind of one-stop shop growing ecommerce stores need to handle their customer reviews, user generated photos and videos, loyalty and referral programs. With Omnisend and Yotpo integration, you’ll be able to create the same ultra-targeted campaigns you love with Omnisend, while integrating powerful review data from Yotpo.

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recharge integration

Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.

Even Amazon is getting into the action with their Dash buttons and subscriptions for everyday items.

Your customers want the products they need on a regular basis without having to go back and manually order them each time.

And frankly, guaranteed income for ecommerce merchants is pretty sweet too. It means you know exactly how much is coming in every month (or however long your subscription period is) and you can better plan your stock because you have an idea of how many you need to send out ahead of time.

This is why we’re excited to announce our latest integration with ReCharge, a subscription platform that makes refilling orders, subscription models, and reorders simple.

Before long, you’ll be updating your subscribed customers with everything they need to keep renewing those subscriptions.

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gorgias integration

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more.

Because after all, where would any of us be without our customers?

Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work.

Customer success plays a huge role in making sure that an omnichannel customer experience stays seamless. It wouldn’t make much sense to have a disconnect from your customer’s shopping experience and their support experience.

Now, you can unify the two like never before. Introducing Omnisend and Gorgias integration, allowing you to integrate your customer success and support into your omnichannel marketing strategy.

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