In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”
While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.
On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.
However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.
Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.