Omnisend News

shipstation integration

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking

There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

And if you’re waiting on something important, information like that can be absolutely critical. It can be nerve wracking to try to make sure your home to get your package, or making sure it doesn’t get stolen off of your porch.

No one wants to feel that way, and no one wants their customers to feel that way either.

Luckily, today there are amazing apps that can help give your customers the information they need to not only plan their delivery at a moment that works best for them, but also to track their package for that peace of mind.

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carthook integration

Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization.

However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page.

After all, your most important marketing channel is your site.

With our newest CartHook integration, you’ll be able to optimize your checkout flows alongside your omnichannel communication. An optimized checkout page provided by CartHook means less failed conversions, and when customers abandon their cart, Omnisend will be there to scoop them back up with an abandoned cart campaign.

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loyaltylion integration

Announcing Omnisend and LoyaltyLion Integration: The Best Thing to Ever Happen to Customer Retention

Everyone wants to increase their profits, right?

When you think about increasing your profit, your mind might immediately jump to increasing your conversion rate, or gaining more new customers.

However, your most valuable customers are not the ones you convert tomorrow, but those you already converted yesterday. Existing customers are less expensive to get to convert, and the more loyal they are, chances are, the more they’ll spend.

The more focus you put on reconverting your existing customers, the healthier your ecommerce business will be. And the way to do that is to put a killer loyalty program in place to keep your customers coming back again and again.

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Smile.io_integration

Omnisend and Smile: How Rewards Fit Into Omnichannel Marketing

Omnisend News  | April 24, 2019 Whitney Blankenship Whitney Blankenship

There are millions of ecommerce stores that exist as of 2019, with new ones in every niche possible popping up every single day.

The ecommerce market is saturated, and that means that competition is very high, no matter which niche you find yourself in.

So how do you compete when it seems there’s a new competitor every day, selling exactly what you do and probably cheaper?

You create loyal customers by providing outstanding service.

This is where a beautiful marriage between omnichannel marketing and loyalty rewards programs come in. Between creating a completely personalized experience for your customers, and rewarding them when they shop with you, you’ve crafted the perfect incentive to never go to the competitor.

That’s why we’re announcing our newest integration with Smile, a rewards program platform that helps merchants build effective points, VIP, and referral programs that invite customers to join, engage with, and share their brand.

With Smile and Omnisend you can build tailored rewards program communication that make it easier to deliver the right message to the right customers at the right time.

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ecommerce trends

4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend News  | January 25, 2019 Whitney Blankenship Whitney Blankenship

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.

But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.

And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.

In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:

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Push_notifications

How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to your existing automations and send segmented push campaigns to your list of subscribers.

In this article, I’m going to run through a couple of effective tactics to using push notifications for ecommerce, and how you can make the most of this channel.

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