2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.
But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.
And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.
In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered: