Omnisend News

loyaltylion integration

Announcing Omnisend and LoyaltyLion Integration: The Best Thing to Ever Happen to Customer Retention

Everyone wants to increase their profits, right?

When you think about increasing your profit, your mind might immediately jump to increasing your conversion rate, or gaining more new customers.

However, your most valuable customers are not the ones you convert tomorrow, but those you already converted yesterday. Existing customers are less expensive to get to convert, and the more loyal they are, chances are, the more they’ll spend.

The more focus you put on reconverting your existing customers, the healthier your ecommerce business will be. And the way to do that is to put a killer loyalty program in place to keep your customers coming back again and again.

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Smile.io_integration

Omnisend and Smile: How Rewards Fit Into Omnichannel Marketing

Omnisend News  | April 24, 2019 Whitney Blankenship Whitney Blankenship

There are millions of ecommerce stores that exist as of 2019, with new ones in every niche possible popping up every single day.

The ecommerce market is saturated, and that means that competition is very high, no matter which niche you find yourself in.

So how do you compete when it seems there’s a new competitor every day, selling exactly what you do and probably cheaper?

You create loyal customers by providing outstanding service.

This is where a beautiful marriage between omnichannel marketing and loyalty rewards programs come in. Between creating a completely personalized experience for your customers, and rewarding them when they shop with you, you’ve crafted the perfect incentive to never go to the competitor.

That’s why we’re announcing our newest integration with Smile, a rewards program platform that helps merchants build effective points, VIP, and referral programs that invite customers to join, engage with, and share their brand.

With Smile and Omnisend you can build tailored rewards program communication that make it easier to deliver the right message to the right customers at the right time.

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ecommerce trends

4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend News  | January 25, 2019 Whitney Blankenship Whitney Blankenship

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.

But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.

And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.

In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:

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Push_notifications

How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to your existing automations and send segmented push campaigns to your list of subscribers.

In this article, I’m going to run through a couple of effective tactics to using push notifications for ecommerce, and how you can make the most of this channel.

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FB_messenger_marketing

4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing.

For most users, the app is already open, with notifications turned on, and a channel they already love to use. By connecting with them via Messenger, you’re just reaching customers in their very natural habitats.

Facebook Messenger marketing is now available through Omnisend’s Pro Plan, and we want to make sure you’ve got all the info you need to use it effectively.

So I’ve written an article on how to use Facebook Messenger marketing for your online store, with 4 ideas to give you inspiration for that next killer campaign.

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OMNISEND_Zapier_email

Introducing Omnisend + Zapier Email Integration

Omnisend News  | December 6, 2018 Whitney Blankenship Whitney Blankenship

Ever wanted to import your contacts to Omnisend without even thinking about it? Thanks to the new integration we’ve set up with Zapier, importing your contacts is a snap.

Although we have very powerful signup forms integrated into Omnisend, we understand you may not be ready to stop using your favorite tools for email capture, like Sumo,  Leadpages or even MailChimp. We don’t judge.

Or maybe you just need something in place while you transition everything over to Omnisend.

Now with this Zapier email integration, you can automate importing the contacts you capture from the tools you already use directly into Omnisend.

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