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4x more revenue from email marketing — how Piceci Services achieved this for their client

Reading Time: 3 minutes

Alessio Piceci, Founder and Director of Piceci Services, has over eight years of experience in the ecommerce sector. Holding a degree in Economics and Management, his passion for technology and digital innovation led him to establish his agency. 

His mission was to optimize ecommerce experiences for clients through innovative website design and integrated marketing strategies, including email, SMS, WhatsApp, and push notifications. After evaluating several platforms, Alessio chose Omnisend for its user-friendly interface and rich feature set, which aligned perfectly with his clients’ needs.

“We always select software that meets rigorous quality standards, and Omnisend stood out,” Alessio explains. 

Alessio Piceci

He first came across Omnisend while researching email marketing solutions online and was impressed by its seamless integrations and extensive functionality. Omnisend’s automation capabilities, particularly for targeted campaigns, were crucial for Piceci Services’ ecommerce clients.

Partnering with Omnisend

Piceci Services partnered with Omnisend after a smooth onboarding process, quickly integrating it into their clients’ marketing ecosystems. “The support Omnisend provided was excellent from the start, helping us to deliver better outcomes for our clients,” Alessio shares. 

Piceci Services greatly benefited from comprehensive documentation, responsive customer service, and access to a range of marketing tools. This support helped both the agency and its clients achieve substantial success in email marketing.

One of the biggest advantages of using Omnisend has been its balance between simplicity and powerful features. We found Omnisend to be our top choice for clients who required effective marketing without the complexity of larger platforms.

Alessio Piceci, Founder and Director of Piceci Services

Achieving 4x more revenue from email marketing

A standout success story from Piceci Services is The Gin Way, a unique ecommerce business offering premium Italian gins. Their goal was to engage their email list effectively and improve customer retention. 

The Gin Way

“We began by reviewing the technical aspects to ensure all domain configurations were correct. Next, we optimized the email templates used in all automations and campaigns. Key flows such as the welcome series, abandoned cart recovery, checkout reminders, and post-purchase follow-ups were implemented to maximize engagement. Our strategy also included unique campaigns highlighting monthly gin selections and cocktail recipes, tailored to nurture The Gin Way’s community of enthusiasts.”

All of this strategic work resulted in impressive gains: “Revenue from email marketing increased by over 4x, and automated flows now generate 25% of total email marketing revenue,” Alessio proudly shares.

Abandoned cart automation
Abandoned cart automation
Welcome email automation
Welcome email automation

With a 55% increase in subscriptions, a 54.71% customer return rate, and strong customer engagement through personalized campaigns, The Gin Way is a testament to the power of Omnisend’s automation tools in transforming businesses.

Returning customers
Returning customers
Personalized campaign results
Personalized campaign results

Looking to the future

As Piceci Services continues to evolve, Alessio is particularly excited about the potential of AI-driven tools in ecommerce marketing. “AI can help enhance customer experiences by providing personalized shopping recommendations and improving operational efficiency,” he explains. 

The future of ecommerce lies in the integration of AI and automation, and Piceci Services is eager to continue partnering with Omnisend to push the boundaries of digital marketing innovation.

In Alessio’s words, “Our partnership with Omnisend will only grow stronger as we continue to share insights and feedback. Together, we’ll remain at the forefront of ecommerce marketing.”

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Milda Bernatavičiūtė
Article by

Milda is a Content Marketing Manager at Omnisend, with extensive experience in communication, helping brands establish a unique and authentic online presence.