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5 Tips On How To Use Email Channel For CBD Marketing in 2020

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

Although selling these products is legal, CBD merchants and marketers face limitations in marketing them. All the most typical DTC brand marketing channels – retargeting on Google, paid ads on Facebook, Instagram, etc. – become inapplicable due to still developing but strict channel advertising rules and restrictions.

So if you sell CBD cosmetics or other CBD and hemp oil products, how can you make your business powerful, yet sustainable? Read more

How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

Read more

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13 Email Marketing Best Practices For Ecommerce

Do you spend endless hours polishing your emails but still get questionable results?

Implementing email marketing isn’t an easy task. It might be that you lack very little to start achieving your goals. But the devil is in the details.

Check out on these best practices that we’ve learned by watching and consulting our clients everyday, as well as helping them perform better.

Hopefully, it will help you reveal that particular missing part of your success. Read more

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A Checklist to a Bullet-Proof Email Marketing Strategy

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business.

You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary.

That’s why before starting to send bulk emails to your random subscribers, you should identify what you want to achieve with your email marketing activities. The more precise your goal, the easier it will be to build your strategy, as well as targeted, highly effective email campaigns. Read more

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