Cart Abandonment in google analytics
A Guide To Lowering Your Cart Abandonment Rate with Google Analytics
Tracking cart abandonment rates in google analytics is essential to measure your ecommerce business growth and success. Find out here how and why.
data driven customer retention
How to Use Data-Driven Customer Retention to Grow Revenue
Improving customer retention is easier said than done—unless you have data. Here's how to create a data-driven customer retention plan for ecommerce.
Grade Your Business with Omnisend Benchmarks and Health Check
With Benchmarks, you'll be able to quickly identify which performance metrics are lagging behind the industry average and prioritize your attention on them accordingly.
When Should You Upgrade to Shopify Plus?
When should you upgrade to Shopify Plus? How do you know when you've outgrown Shopify? Here's what you need to know to scale your ecommerce store.
SMS Deliverability
How to Enhance Your SMS Campaigns by Boosting Deliverability
Want to boost your text campaigns? Focus on improving SMS deliverability. Here are the most common deliverability issues, and how to fix them.
How to Use an RFM Analysis to Take Segmentation to the Next Level
An RFM analysis tells you which of your customers are your best, and which you're in danger of losing. Here's how to implement it for ecommerce.
Email marketing specialist
What an Email Marketing Specialist Is and What They Need to Know
We dive into what an email marketing specialist is, their roles and responsibilities, what they need to know (including tools) and how much they are paid.
How to Use Demographic Segmentation in Ecommerce
Demographic segmentation helps merchants group customers by certain variables. We explore demographic marketing along with demographics examples.
Behavioral Segmentation: How it Boosts Customer Engagement
Behavioral segmentation makes it easier to know how, when, and who to market to. We explore this, along with examples that create higher engagement rates.
Fashion Ecommerce statistics
The Top Fashion Ecommerce Statistics You Need to Know
The fashion industry is ever-evolving, and to stay up-to-date you need to be aware of these top fashion ecommerce statistics
Affiliate email marketing
The Best Affiliate Email Marketing Programs Available Today
Find out which are the best affiliate email marketing programs that pay amazing commissions. We also show you killer strategies to make your campaigns succeed.
Customer Segmentation Examples for Ecommerce
4 Customer Segmentation Examples for Ecommerce
When thinking about the first steps of marketing to an audience, considering different customer segmentation examples helps. We explore each type in detail.
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