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7 replenishment email examples to keep customers coming back

Reading Time: 7 minutes

Want to boost customer loyalty? You should consider a replenishment email that automatically reminds customers to reorder consumable products before running out.

Customer purchase history and product consumption data power these targeted emails, prompting reorders at the perfect moment to prevent competitor switches and build loyalty.

Omnisend lets you automate personalized replenishment campaigns in minutes with customizable templates and customer behavior tracking.

Leading brands have mastered the art of timing and tone in these campaigns — let’s explore their best examples below.

Join Omnisend to build and automate replenishment email campaigns

What is a replenishment email?

A replenishment email is a targeted marketing automation strategy that uses your customer purchase data and typical product consumption patterns to predict when customers need to reorder specific items from your store.

Well-timed replenishment emails drive repeat purchases by reaching customers when they’re ready to restock (or considering it).

From daily supplements and pet food to quarterly beauty subscriptions and annual filter replacements, replenishment emails work across products with a predictable usage timeline, adapting to each customer’s unique buying patterns.

The most effective replenishment emails make reordering effortless with clear product visuals, compelling offers, personalized recommendations, and prominent call to action buttons.

7 best replenishment email examples

Check out these replenishment emails to inspire your campaigns:

1. Graza

Subject line: Down to the last drizzle?

Olive oil retailer Graza uses personalized timing and a conversational tone to make its replenishment emails feel like helpful reminders rather than sales pitches. 

Its subject line, “Down to the last drizzle?” creates urgency through scarcity. The email copy “How was your first taste?” engages customers in dialogue before offering a frictionless “Buy Again” CTA button.

The background image of someone pouring olive oil reinforces product usage, reminding customers of their experience using the product — a strategy you can replicate using Omnisend’s newsletter templates.

What you can learn from it 

Blend predictive timing, sensory imagery, and personal connection to transform your reorder reminder into an irresistible buying opportunity.

2. TEAONIC

Subject line: Getting Low On Wellness?

teaonic
Image via Really Good Emails

Health and wellness brand TEAONIC uses a vibrant yellow and red template and playful copy to make its replenishment emails stand out. 

The subject line “Getting Low On Wellness?” cleverly ties product depletion to customer wellness. The prominent display of its herbal tea collection reinforces variety while focusing on health benefits.

The email balances product education about natural ingredients with a gentle urgency, using phrases like “down to your last few sips” and offering multiple CTAs, including “Order a Refill!” and “Shop Best-Sellers.”

What you can learn from it 

Use high-quality product images and blend benefit-driven copy with soft urgency to make reordering a natural part of your customer’s routine.

3. Chewy

Subject line: Running Low?

chewy
Image via Really Good Emails

Pet supply retailer Chewy uses a straightforward subject line and product-focused layout to drive repeat purchases. 

Its subject line, “Running Low?” speaks directly to product depletion. The email design showcases previously purchased items with prominent “Shop Now” CTAs and high-resolution images, leading with premium canned dog food.

The brand emphasizes value by highlighting Autoship savings and a special deal on potty pads to encourage repeat orders from pet product emails

What you can learn from it

Make replenishment decisions easy for customers by combining clear product displays, multiple purchase options, and value-driven incentives like subscription savings and special deals.

4. Who Gives A Crap

Subject line: Don’t fight the flow

who gives a crap
Image via Really Good Emails

Toilet paper brand Who Gives A Crap turns routine replenishment into an engaging experience with its funny email approach.

The subject line “Don’t fight the flow” sets up a conversational tone, which continues with an engaging flowchart design, with a “Do you have a bum?” first entry. 

The email uses witty dialogue and decision paths to guide customers toward reordering while promoting its limited edition “Where’s The Loo” bamboo rolls.

What you can learn from it

Even essential products can have engaging replenishment emails. Use humor and interactive elements to transform a basic reorder reminder into an entertaining experience.

5. Fullscript

Subject line: Refill your prescription from Dr. Mary Brittain Blankenship MD

fullscript
Image via Really Good Emails

Medical supplement provider Fullscript uses personalized data and professional credibility to create trust-building replenishment emails. 

The subject line includes the prescribing doctor’s full name, while the email greets patients by name and references their specific prescription history. 

The email balances medical necessity with convenience, highlighting prescription tracking and easy reordering options.

What you can learn from it

Combine personalization, professional authority, and clear value propositions to reinforce the importance of timely reordering and build customer confidence in replenishment emails.

6. Dunkin’ Donuts

Subject line: Uh Oh. You’re Runnin’ Low!

dunkin donuts
Image via Really Good Emails

Coffee and donut chain Dunkin’ uses casual, branded language to alert customers about low DD Card balances. 

Its subject line, “Uh Oh. You’re Runnin’ Low!” mimics conversational speech, while the email body maintains this friendly tone with phrases like “Time for a refill?” 

The email includes a prominent “Reload Now” button and explains that customers can enroll in Auto-Reload for automatic value additions when funds run out.

What you can learn from it

Make your reward reminders less transactional by using brand-consistent casual language and offering immediate and automated solutions to prevent future low balances.

7. Athletic Greens

Subject line: AG1, confirmed ✅

athletic greens
Image via Really Good Emails

Health supplement brand Athletic Greens takes a confirmation-first approach to its subscription replenishment emails. 

The subject line, “AG1, confirmed ✅” immediately signals order status, while the email details upcoming charges and delivery information. 

The brand reinforces the subscription value by listing comprehensive product benefits and emphasizing the importance of consistent daily use.

What you can learn from it

Combine order confirmation details with benefit reminders that validate the customer’s commitment to your product to make subscription replenishment emails more effective.

Key elements of a successful replenishment email

Build sales-winning replenishment emails with these elements:

Timing is everything

Your replenishment emails need precise timing based on product lifecycle and peak engagement hours. Omnisend research shows optimal send times at 8 PM (59% open rates), 2 PM (45%), and early evening (5-6 PM).

Schedule your reminders a few days before customers typically run out, and align campaigns with month-start and month-end when conversion rates peak. Each product category needs custom timing — from daily supplements to quarterly subscriptions.

Personalization

Make every replenishment email feel like it was crafted specifically for each customer. Your personalization strategy should go beyond just using names — tap into your customer data to understand their buying story.

Reference their first purchase date, typical order frequency, preferred product variants, and past browsing behavior. Tailor your message timing and content based on individual consumption patterns, whether they’re a monthly subscriber or quarterly buyer.

Use custom properties to segment customers by preferences, order value, and loyalty status, then adjust your messaging and offers accordingly.

Consider using dynamic product recommendations that complement their usual purchases, showing you understand their needs and usage habits.

Clear CTAs

Your call to action buttons should use clear, specific language emphasizing immediate value, like “Reorder your vitamin C serum” instead of generic phrases like “Shop now.”

Position these buttons where customers are most likely to click — immediately after product images and benefit descriptions. Test different button colors that contrast with your email design. To prevent choice paralysis, limit each email to two or three CTAs at most.

Visual appeal

Transform your replenishment emails into visual showpieces that grab attention. Your email design should breathe with strategic white space between sections, guiding eyes naturally to your products.

Use high-quality product photos alongside animated GIFs that demonstrate your product in action — whether showing a moisturizer’s texture or a supplement dissolving in water.

Structure your layout with bold headers, concise copy blocks, and product imagery that scales perfectly across all devices.

Let your brand colors and styling flow automatically from your website into your templates, maintaining visual consistency while keeping content modular and easy to update.

Incentives

Strategic incentives can turn browsers into buyers at key decision points. For instance, you can offer free shipping on replenishment orders, volume discounts for buying multiple units, or loyalty points for setting up automatic reorders.

Test different offers, such as time-sensitive deals (“Reorder in the next 48 hours for 10% off”) or bundle discounts when customers add complementary products.

25 replenishment email subject lines you can copy

You can easily create unique replenishment email subject lines with Omnisend’s subject line generator. Alternatively, feel free to grab any of these:

  1. ? Time to top up your favorites
  2. Running low? Let’s fix that
  3. Your (Product) misses you
  4. ? Ready for a refresh?
  5. Don’t let your supply run dry
  6. ? Almost time to restock
  7. Same great products, ready when you are
  8. ?️ Your essentials are waiting
  9. We noticed you might need more
  10. ⏰ Perfect timing for a refill
  11. Keep your routine uninterrupted
  12. ? Special offer on your regular items
  13. Remember how much you loved this?
  14. ? Never run out of what you need
  15. Just a friendly restock reminder
  16. Save time and reorder now
  17. ✨ Ready to stock up?
  18. Your perfect match is back
  19. ? Keep your favorites flowing
  20. Planning ahead made simple
  21. Quick reorder for your must-haves
  22. ? Missing something?
  23. The refill you’ve been waiting for
  24. Your daily essentials await
  25. ? Restock your favorites with 10% off

Wrap up

Replenishment emails transform one-time buyers into repeat customers by automatically reminding them to reorder products before they run out. 

Your replenishment strategy succeeds when you understand your product lifecycle, automate timely reminders, and continuously refine based on performance data.

Omnisend’s preset replenishment reminder workflow uses order fulfillment data and customizable filters to send personalized reminders for specific products and collections. 

You can then measure campaign performance in the sales dashboard, using these insights to optimize your triggers, email content, and send times for better results.

Join Omnisend to use replenishment reminder automations in your campaigns
Aistė Jočytė
Article by

Aiste is a Jr. Content Marketing Manager at Omnisend. When she's not searching for the perfect synonym or refining her latest copy, you can find her curled up with her cat, binge-watching yet another TV series.