With a new year and new marketing challenges just around the corner, it’s time to take stock of the state of digital marketing. Here we’ll look specifically at what these stats mean for email marketing.
The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns.
For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more
One of the most popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?
In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.
Omnisend (previously Soundest) has recently analyzed more than 92,000 email campaigns from 9,500 brands to see what is the best time to send emails.
Knowing the best time and day to send your email campaigns could lead to measurable increases in your open and click rates and, ultimately, in your overall sales. Read more
Every online business owner and digital marketer knows this business mantra: “Personal attention to each client makes you richer”. There are many ways and strategies how to make your clients feel special. Email marketing automation, including birthday emails, is one of them.
After analyzing the data that Omnisend (previously Soundest) collects about the emails sent through our system and our clients’ data, we noticed that birthday emails have been left behind. Read more
Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.
However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more