Marketing Stats

Find out how you can boost your Black Friday campaigns with these data-backed Black Friday subject lines

The Highest Converting Subject Lines For Black Friday Campaigns

October 23, 2017 Bernard Bernard

The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns.

For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

The Best Email Frequency for Small Business Marketing [Omnisend Research 2017]

The Best Email Frequency for Small Business Marketing [Omnisend Research 2017]

October 9, 2017 Bernard Bernard

One of the most  popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?

In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.
Read more


How to Make Your Birthday Emails Effective + 5 Good Examples

July 5, 2017 Karolina

Every online business owner and digital marketer knows this business mantra: “Personal attention to each client makes you richer”. There are many ways and strategies how to make your clients feel special. Email marketing automation, including birthday emails, is one of them.

After analyzing the data that Omnisend (previously Soundest) collects about the emails sent through our system and our clients’ data, we noticed that birthday emails have been left behind. Read more


Email Marketing Metrics For eCommerce. The Beginner’s Guide

June 20, 2017 Guest Post Guest Post

Who would’ve imagined that when you first opened an eCommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.

However, if you want to take your eCommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more