Marketing Stats

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The Impact of Email Marketing ROI

Marketing Stats  | January 7, 2020 Evaldas Mockus Evaldas Mockus

Return on investment (ROI) stands out as an important metric for businesses involved in ecommerce. ROI allows ecommerce companies to measure how effective their marketing and promotion efforts are.

  • How well they perform compared to previous years or months.
  • Changes that draw in more revenue.
  • Customers’ reactions to changes in the company. Read more
The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

black friday 2019

Black Friday Emails: 2019 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails and marketing channels: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 200 million messages that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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The 7 Most Important Email Marketing Metrics For Ecommerce

Metrics always go in step with business activities. Only by measuring the effectiveness of your actions can you figure out which of them is best to implement and what has to be discontinued.

This article contains the most important metrics what have to be measured when implementing your email marketing strategy. Also, how to measure and improve them. Because every number has its reason. To track all your metrics in one place, you can use an automated marketing reporting software.

Keep reading and find out what your email marketing measures tell you about your marketing strategy and business approach. Read more

machine learning for ecommerce

8 Ways to Boost Your Ecommerce with Machine Learning

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.

Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.

Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.

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The Best Time to Send Emails (Omnisend Research 2019)

This topic is NOT about the best time to send emails in general.

It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc.

Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of omnichannel marketing on customer behavior, automated workflow benchmarks, best practices in list building, campaign timing, and etc. You can see our findings in this infographic.

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