It’s that time of year again: the 2020 Omnichannel Statistics Report is live!
This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.
With the rise of SMS marketing across the ecommerce industry, including among our own marketers, we decided to focus on how SMS performed for our marketers this year, and how they impacted omnichannel campaigns.
And the insights we’ve uncovered might surprise you (and hopefully, convince you to give this underappreciated channel a chance).
Let’s jump in: Read more