Marketing Stats

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The Best Time to Send Emails (Omnisend Research 2019)

This topic is NOT about the best time to send emails in general.

It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc.

Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of omnichannel marketing on customer behavior, automated workflow benchmarks, best practices in list building, campaign timing, and etc. You can see our findings in this infographic.

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

Marketing Stats  | April 16, 2019 Guest Post Guest Post

Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.

Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more

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The Best Christmas Email Subject Lines to Supercharge Your Holiday Campaigns

Black Friday has come and gone, and you’ve probably not even had a chance to catch your breath. But it’s time to take what you’ve learned about your Black Friday email subject lines, and apply it to the rest of the holiday season.

In this article, I’m going to tackle how to write the perfect Christmas email subject lines to get your emails opened, clicked, and converted.

Are you ready to boost your Christmas email game?

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The 63 Best Fall Email Subject Lines (Backed by Research)

The 63 Best Fall Email Subject Lines (Backed by Research)

Marketing Stats  | September 19, 2018 Bernard Bernard

Based on our research, fall is the highest sales season of the year for most businesses, seeing as Black Friday falls at the end of November—which is why it’s crucial you use high-converting fall email subject lines.

It’s important to strike a different tone for this season. For clothing, seasonal changes are quite easy and logical. Read more

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