Marketing Stats

The Best Email Frequency for Small Business Marketing

The Best Email Frequency for Small Business Marketing (Omnisend Research 2018)

Marketing Stats  | March 8, 2018 Bernard Bernard

(Updated March 8th, 2018) One of the most popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?

In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.
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Meaningful Stats and How-to’s For Cyber Monday Emails

Meaningful Stats and How-to’s For Cyber Monday Emails

Every year more and more people a Black Friday rush in the shopping malls exchange into calm and cosy shopping online sitting on the sofa or on the way home browsing on the phone. For e-commerce vendors, the more customers do that – the better.

Last year ecommerce revenue was up to 15.4% on Cyber Monday compared to the previous Cyber Monday, making it the biggest day in US online shopping history.

The following stats talk for themselves. So let’s see what we can take home and apply for this year’s Cyber Monday campaigns. Read more

ecommerce-email-marketing-metrics

Beginner’s Guide to Email Marketing Metrics For Ecommerce

Marketing Stats  | June 20, 2017 Guest Post Guest Post

Who would’ve imagined that when you first opened an ecommerce store you’d care so much about metrics? Open rates, click rates, unsubscribe rates … at first it sounds enough to drive you crazy when all you really want to do is sell.

However, if you want to take your ecommerce store onto the next level (or even if you just want it to stay afloat), you need to get smart about both, email marketing and email marketing metrics. Read more

soundest-customer-reactivation-marketing

Customer Reactivation Marketing: Why and How to Do It

“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers–and one that drives great customer retention strategies.

Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers.

On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who’s telling the truth? Read more

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