Articles about automation workflows


The Ultimate Guide to Writing Win Back Email

Marketing Tips  | February 3, 2020 Karolina Petraškienė Karolina Petraškienė

Marketers often focus on attracting new leads, but retaining your current customers can be even more important. Existing customers spend 31% more money than new leads, so you should do everything possible to keep subscribers engaged with your brand.

This article will cover everything you need to know in order to develop effective win back email campaigns and reduce unsubscriptions. Re-engaging even a small percentage of users is one of the most powerful ways to increase average lifetime customer value. Read more


5 Drip Campaign Emails That Make You Money 24/7 (+ Examples)

Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person.

They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and so on.

Data shows that drip campaigns generate 2-3 times higher open rates than bulk emails. And a 17% click rate isn’t even a limit.

So let’s look at how you could employ this type of communication to your advantage while building an ecommerce website.

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The 13 Best Magento Abandoned Cart Extensions for 2018

The 13 Best Magento Abandoned Cart Extensions for 2018

Marketing Tips  | September 18, 2018 Bernard Bernard

Today we’re going to look at the 13 best Magento abandoned cart extensions for 2018, based on quality of the extensions, its features, and of course price.

As you’re probably well aware, 70% of online shoppers at one point or another abandon carts.

This trend is even more emphasized during the high shopping seasons, like Black Friday, where shoppers are more likely to bounce around from one store to the next looking for the best deal. Read more

Try out our new automated order updates to send out shipping confirmation and cancellation confirmation emails

How to Use Our New Automated Order Updates

Marketing Tips, Omnisend News  | February 7, 2018 Gytis Gytis

We’ve got some great news from Omnisend—we’re unveiling the first item on our What’s Next 2018 plan: automated order updates. The brand-new updates to our automation workflows include shipping confirmation and cancellation confirmation.

Mixed with our previous feature release of order confirmation, you’re now more than capable of giving your customers the most crucial information, while at the same time allowing more options for you to increase your sales. Read more