Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person.
They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and so on.
Data shows that drip campaigns generate 2-3 times higher open rates than bulk emails. And a 17% click rate isn’t even a limit.
So let’s look at how you could employ this type of communication to your advantage while building an ecommerce website.