Marketers often focus on attracting new leads, but retaining your current customers can be even more important. Existing customers spend 31% more money than new leads, so you should do everything possible to keep subscribers engaged with your brand.
This article will cover everything you need to know in order to develop effective win back email campaigns and reduce unsubscriptions. Re-engaging even a small percentage of users is one of the most powerful ways to increase average lifetime customer value. Read more