Articles about Automation

omnichannel customer journey cover

How to Create an Omnichannel Customer Journey

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs.

We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey.

This is why omnichannel marketing automation is critical to personalizing the customer journey.

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How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to your existing automations and send segmented push campaigns to your list of subscribers.

In this article, I’m going to run through a couple of effective tactics to using push notifications for ecommerce, and how you can make the most of this channel.

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4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing.

For most users, the app is already open, with notifications turned on, and a channel they already love to use. By connecting with them via Messenger, you’re just reaching customers in their very natural habitats.

Facebook Messenger marketing is now available through Omnisend’s Pro Plan, and we want to make sure you’ve got all the info you need to use it effectively.

So I’ve written an article on how to use Facebook Messenger marketing for your online store, with 4 ideas to give you inspiration for that next killer campaign.

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The 13 Best Magento Abandoned Cart Extensions for 2018

The 13 Best Magento Abandoned Cart Extensions for 2018

Marketing Tips  | September 18, 2018 Bernard Bernard

Today we’re going to look at the 13 best Magento abandoned cart extensions for 2018, based on quality of the extensions, its features, and of course price.

As you’re probably well aware, 70% of online shoppers at one point or another abandon carts.

This trend is even more emphasized during the high shopping seasons, like Black Friday, where shoppers are more likely to bounce around from one store to the next looking for the best deal. Read more

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