Some of you probably receive my bi-weekly newsletters. I write them and am deeply interested in how they do in your inboxes. Also, I know that you write yours and you are also deeply interested in how they do in your subscribers’ inboxes.
Bunches of emails settle down into our mailboxes every day and are condemned to be deleted without ever being opened. Why should this be so?
I don’t want to give the impression of being a “newsletter nazi”. But guys, some newsletter mistakes are quite serious and recipients probably find them difficult to forgive. So what are they? Read more