You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower.
Articles about Cart Abandonment
In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.
Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more
When it comes to conversion rate, many marketers look towards source channels for the answers to optimization.
However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page.
After all, your most important marketing channel is your site.
With our newest CartHook integration, you’ll be able to optimize your checkout flows alongside your omnichannel communication. An optimized checkout page provided by CartHook means less failed conversions, and when customers abandon their cart, Omnisend will be there to scoop them back up with an abandoned cart campaign.
Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.
Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.
Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018.
We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform.
One of the most exciting features listed in our What’s Next plan for 2018, Live View Website Tracking, is now available to all of our users.