Articles about Cart Abandonment

Ecommerce Email Marketing Guide

Ecommerce Email Marketing Guide for Small Businesses

Omnisend has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“.

This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Omnisend experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more

Shopify Abandoned Cart: 3 Examples Of Winning Back Your Sales

Shopify Abandoned Cart: 3 Examples Of Winning Back Your Sales

Marketing Tips  | February 11, 2016 Karolina Petraškienė Karolina Petraškienė

55% of customers indicate doubts and indecisiveness as the main reasons why they have discontinued purchases when shopping online. If they change their minds once while buying, why can’t they change their minds again and complete their purchase?

Abandoned carts are some of the most painful things for online retailers. Some just moan about it and do nothing.

Others, meanwhile, actively organize cart recovery campaigns, sending out the abandoned cart email to retain customers, re-engage with them and encourage them carry out their purchases. Read more


3 Tips for Bigcommerce Email Marketing Beginners

Marketing Tips  | December 8, 2015 Karolina Petraškienė Karolina Petraškienė

Email marketing channel remains one of the most effective ways to directly reach the audience.

According to statistics, for every $1 spent on email marketing, businesses obtain a return of ~ $44.25. So you have made a good decision to start doing it.

Before diving into the waters of email marketing, there are things that you should do as well as strategically consider for the next level. Read more


Cart Abandonment: How to Recover a Customer to Purchase

Just imagine – every client who has got interested in goods online – purchase. Seems like utopia, right? But why couldn’t we strive for it? Every year millions of dollars stay in customers’ pockets instead of being spent in our full-of-goods, trendy online stores.

According to the surveys, in most of the cases cart abandonment depends on the online store’s shipping policy. There are many articles advising on how to improve the purchasing process for consumers determined to buy.

Nevertheless, doubts and indecisiveness take the third place (55%) on the top of the pyramid of reasons not to buy. Read more