You have just sent your promotional newsletter to your subscriber list. There’s only a 20% chance that it will ever be opened. Actually, the open rate is often even lower.
Articles about Cart Abandonment
55% of customers indicate doubts and indecisiveness as the main reasons why they have discontinued purchases when shopping online. If they change their minds once while buying, why can’t they change their minds again and complete their purchase?
Abandoned carts are some of the most painful things for online retailers. Some just moan about it and do nothing.
No doubts, a use of innovative marketing tools has a major influence on sales growing in every business. In e-commerce, one of the most effective instruments is the Exit-Intent technology, an advanced system of pop-ups and overlays that allow retailers to re-engage with visitors who would otherwise leave a site.
Today Christopher Walsh from MaxTraffic, a leading tech startup, is introducing this technology to Omnisend email marketers community.
Exit-Intent technology uses algorithms to analyze visitor behavior and detect when they might be leaving the site. At the exact moment when they are about to click the “Back” button or address bar, a targeted message is launched to convince the visitor to stick around and complete a purchase. Read more
Email marketing channel remains one of the most effective ways to directly reach the audience.
According to statistics, for every $1 spent on email marketing, businesses obtain a return of ~ $44.25. So you have made a good decision to start doing it.
Before diving into the waters of email marketing, there are things that you should do as well as strategically consider for the next level. Read more
Just imagine – every client who has got interested in goods online – purchase. Seems like utopia, right? But why couldn’t we strive for it? Every year millions of dollars stay in customers’ pockets instead of being spent in our full-of-goods, trendy online stores.
According to the surveys, in most of the cases cart abandonment depends on the online store’s shipping policy. There are many articles advising on how to improve the purchasing process for consumers determined to buy.
Nevertheless, doubts and indecisiveness take the third place (55%) on the top of the pyramid of reasons not to buy. Read more