Articles about Customer Service


How to Measure Customer Satisfaction for Ecommerce

Marketing Tips  | January 17, 2020 Karolina Petraškienė Karolina Petraškienė

Maintaining happy customers allows your business to grow sustainable and make money. However, ignoring customers and their desires can cause losses for your business. “Elementary, my dear Watson” – would say Sherlock Holmes.

Although many businesses track this information, others may struggle to do it. Luckily, doing so is easier than it seems. After all, it comes down to learning about your customers, seeing how they react to your business, and changing it to meet their needs.

If you’re wondering how to measure, track, and maintain customer satisfaction, then this guide will provide you with those answers. Read more

How to optimize ecommerce conversions with live chat

How to Optimize eCommerce Conversions With Live Chat

Inspiration, Marketing Tips  | October 1, 2019 Guest Post Guest Post

Digital marketers and online store owners read about the benefits of live chat all the time. Still, they don’t add it to their ecommerce toolbelt. In most cases, the effort it would take to program automation rules just seems like too much work. And, an email appears to be a simpler, more comfortable way to communicate.

However, if you aren’t using live chat to increase your conversions, you’re missing out on a world of opportunity. Live chat can actually increase your ecommerce conversions and your overall ROI. But, only if you use it strategically.

So, learn how to leverage this simple communication tool for maximum results.

Read more


9 Customer Retention Strategies That Actually Work

Marketing Tips  | September 16, 2019 Karolina Petraškienė Karolina Petraškienė

Creating a great customer retention strategy is an uneasy yet crucial task for online businesses.

One-time buyers and dormant customers have become a headache for most marketers: You have already spent a lot of money on customer acquisition, and now what? For months and months, those customers are stuck in the funnel and go nowhere.

How can you re-engage with them and use that unrevealed potential?

Check out for these practical customer retention ideas. You will definitely find something to apply to your business. Read more

gorgias integration

Omnisend and Gorgias Integration: Bringing the Absolute Best to Your Customers

At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more.

Because after all, where would any of us be without our customers?

Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work.

Customer success plays a huge role in making sure that an omnichannel customer experience stays seamless. It wouldn’t make much sense to have a disconnect from your customer’s shopping experience and their support experience.

Now, you can unify the two like never before. Introducing Omnisend and Gorgias integration, allowing you to integrate your customer success and support into your omnichannel marketing strategy.

Read more


Customer Reactivation Marketing: Why and How to Do It

“Every customer matters to us” is a common statement for all marketers. It’s not only a dull phrase but also a working principle for most marketers–and one that drives great customer retention strategies.

Still, many customers don’t feel that they are valuable and believe that they are just a number in a Customer Relationship Management (CRM) system. The marketers are frustrated that they don’t get the expected results when doing everything possible to foster a relationship with their customers.

On the other hand, customers believe that marketers tricked them into buying a product or service and don’t listen to their concerns. Who is the liar and who’s telling the truth? Read more


How Marketing Automation Increases Customer Loyalty

Marketing Tips  | October 21, 2016 Guest Post Guest Post

If you’re serious about increasing customer loyalty, but haven’t fully considered marketing automation, you’re doing it all wrong.

Marketing automation is a great way to increase repeat sales and conversions, predict what your customers might need, and improve your customers’ experience. Doing this will lead to a greater sense of customer loyalty. Read more