Articles about E-commerce


The 5 Best Ideas For Top-Notch Welcome Emails

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

15 email marketing tips for Valentine's Day that can lead to major sales

15 Email Marketing Tips for Valentine’s Day

Marketing Tips  | January 30, 2018 Bernard Bernard

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well.

To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales).

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Meaningful Stats and How-to’s For Cyber Monday Emails

Meaningful Stats and How-to’s For Cyber Monday Emails

Every year more and more people a Black Friday rush in the shopping malls exchange into calm and cosy shopping online sitting on the sofa or on the way home browsing on the phone. For e-commerce vendors, the more customers do that – the better.

Last year ecommerce revenue was up to 15.4% on Cyber Monday compared to the previous Cyber Monday, making it the biggest day in US online shopping history.

The following stats talk for themselves. So let’s see what we can take home and apply for this year’s Cyber Monday campaigns. Read more


13 Hilarious Ecommerce Marketing Failures

Inspiration, Marketing Tips  | October 21, 2015 Guest Post Guest Post

Sometimes it’s hard to be an online marketer – you have to manage different medium channels such as email, social media, ppc advertising, etc. So no wonder that some marketing efforts turn into flops.

Hey, but let’s take a look at the bright side – you have  a great opportunity to learn from the mistakes thus achieve success next time. If the mistake was made by someone else, it’s even better – you get a free lesson of “how NOT TO DO something”.

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Cart Abandonment: How to Recover a Customer to Purchase

Just imagine – every client who has got interested in goods online – purchase. Seems like utopia, right? But why couldn’t we strive for it? Every year millions of dollars stay in customers’ pockets instead of being spent in our full-of-goods, trendy online stores.

According to the surveys, in most of the cases cart abandonment depends on the online store’s shipping policy. There are many articles advising on how to improve the purchasing process for consumers determined to buy.

Nevertheless, doubts and indecisiveness take the third place (55%) on the top of the pyramid of reasons not to buy. Read more