Articles about E-commerce

Meaningful Stats and How-to’s For Cyber Monday Emails

Meaningful Stats and How-to’s For Cyber Monday Emails

Every year more and more people a Black Friday rush in the shopping malls exchange into calm and cosy shopping online sitting on the sofa or on the way home browsing on the phone. For e-commerce vendors, the more customers do that – the better.

Last year ecommerce revenue was up to 15.4% on Cyber Monday compared to the previous Cyber Monday, making it the biggest day in US online shopping history.

The following stats talk for themselves. So let’s see what we can take home and apply for this year’s Cyber Monday campaigns. Read more

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13 Hilarious Ecommerce Marketing Failures

Inspiration, Marketing Tips  | October 21, 2015 Guest Post Guest Post

Sometimes it’s hard to be an online marketer – you have to manage different medium channels such as email, social media, ppc advertising, etc. So no wonder that some marketing efforts turn into flops.

Hey, but let’s take a look at the bright side – you have  a great opportunity to learn from the mistakes thus achieve success next time. If the mistake was made by someone else, it’s even better – you get a free lesson of “how NOT TO DO something”.

Read more

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5 Ideas For Top-Notch Welcome Emails

Currently, most of our clients are in a rush – they are improving their email marketing toolkits and preparing for customer traffic during the season sales.

One of the key features in this toolkit is an automated welcome email or welcome series (3 emails). It is sent to new subscribers immediately after they have signed up.

This article concerns how to be hospitable to new subscribers, make them convert, and avoid them ignoring your welcome emails. Learn how to make them attractive and converting!

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Cart Abandonment: How to Recover a Customer to Purchase

Just imagine – every client who has got interested in goods online – purchase. Seems like utopia, right? But why couldn’t we strive for it? Every year millions of dollars stay in customers’ pockets instead of being spent in our full-of-goods, trendy online stores.

According to the surveys, in most of the cases cart abandonment depends on the online store’s shipping policy. There are many articles advising on how to improve the purchasing process for consumers determined to buy.

Nevertheless, doubts and indecisiveness take the third place (55%) on the top of the pyramid of reasons not to buy. Read more