Articles about Ecommerce Email Lab

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How to Improve Low Email Engagement Rates [Omnisend Email Lab]

A lot of marketing specialists, including us, encourage young online businesses to start sending promotional email campaigns to their customers to significantly increase their revenue – and this is true, if the plan of action goes smoothly.

But what if your email marketing results do not reflect the energy and effort invested?

In the recent Omnisend Email Lab, we tried to help our clients with email campaign performance. We worked to improve the open and click rates of their email campaigns, and we are happy that these actions have positive results. Read more