Articles about ecommerce email marketing

5 Ways to Use Email to Create an Epic Customer Experience

Inspiration, Marketing Tips | April 23, 2019

Ecommerce success in 2019 is about more than just throwing up a few ads. You need to give each and every customer an amazing experience in order to stand out.
Yet according to Bain & Company research:

80% of CEOs believe they deliver an excellent service;
while only 8% of customers actually agree.

So how do you close that gap?
One of the most simple (yet powerful) ways is to send better emails. Providing an opportunity for ecommerce brands to both deliver a quality customer experience and reap a high ROI.

In this post, we’ll show you five ways to do exactly that.

How to Measure Email Marketing Campaign Performance

Marketing Tips | March 15, 2019

Guest Post

When the first electronic mail was sent back in 1971, the historic moment sparked a revolution that would change the way how we not only communicate but also how we build businesses. It has become an essential tool in the marketing sector, where marketers fully utilize this channel as a direct and cost-effective method to power their acquisition strategies.

It’s not surprising that an email is still a top-performing tool for businesses and with good reason. Your email marketing efforts can reach a wide audience at a relatively low cost compared to other forms of media exposure. An email is also versatile in a way that it brings your brand to consumers through an eclectic mix of graphics, links, and custom text. However, it’s important to note that you have to measure email marketing campaign performance to find out if your efforts are not in vain.

This makes it crucial to understand email marketing data. Here are the important metrics that you should measure to gauge email marketing campaign performance:

The Absolute Best Time to Send Your Black Friday Emails

Marketing Stats | September 11, 2018

Bernard

We pored through millions of emails sent during 2017’s Black Friday – Cyber Monday weekend to see what is the best time to send Black Friday email.

Specifically, we analyzed more than 2.5 million emails sent during the Black Friday period.

And these results below may surprise you. Read more

125+ Father’s Day Subject Lines for Amazing Results

Marketing Stats | May 28, 2018

Bernard

While Mother’s Day (which happens in Spring in most countries around the world) celebrates themes of appreciation, love, flowers, and others, Father’s Day tends to be more summer-focused.

This means your Father’s Day subject lines need to follow suit. But we know you’re busy, which is why we’re helping you out with the 125 highest performing Father’s Day subject lines. Read more

Soundest Is Now Omnisend

Omnisend News | October 31, 2017

Rytis

It was only 3 years ago that Soundest was born to help small and medium-sized ecommerce businesses communicate with their customers.

Our plan was to give smaller businesses the complex email marketing tools they needed, but to make it easy to use and at a great price. Read more

Articles about ecommerce email marketing

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