Articles about ecommerce email marketing

How to Measure Email Marketing Campaign Performance

How to Measure Email Marketing Campaign Performance

Marketing Tips  | March 15, 2019 Guest Post Guest Post

When the first electronic mail was sent back in 1971, the historic moment sparked a revolution that would change the way how we not only communicate but also how we build businesses. It has become an essential tool in the marketing sector, where marketers fully utilize this channel as a direct and cost-effective method to power their acquisition strategies.

It’s not surprising that an email is still a top-performing tool for businesses and with good reason. Your email marketing efforts can reach a wide audience at a relatively low cost compared to other forms of media exposure. An email is also versatile in a way that it brings your brand to consumers through an eclectic mix of graphics, links, and custom text. However, it’s important to note that you have to measure email marketing campaign performance to find out if your efforts are not in vain.

This makes it crucial to understand email marketing data. Here are the important metrics that you should measure to gauge email marketing campaign performance:

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Soundest is now Omnisend - find out what's new and how it will affect you

Soundest Is Now Omnisend

Omnisend News  | October 31, 2017 Rytis Rytis

It was only 3 years ago that Soundest was born to help small and medium-sized ecommerce businesses communicate with their customers.

Our plan was to give smaller businesses the complex email marketing tools they needed, but to make it easy to use and at a great price. Read more