Articles about ecommerce marketing automation


DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more


The Ultimate Guide to Writing Win Back Email

Marketing Tips  | February 3, 2020 Karolina Petraškienė Karolina Petraškienė

Marketers often focus on attracting new leads, but retaining your current customers can be even more important. Existing customers spend 31% more money than new leads, so you should do everything possible to keep subscribers engaged with your brand.

This article will cover everything you need to know in order to develop effective win back email campaigns and reduce unsubscriptions. Re-engaging even a small percentage of users is one of the most powerful ways to increase average lifetime customer value. Read more


How to Use Trigger Emailing for Ecommerce

Marketing Tips  | January 31, 2020 Karolina Petraškienė Karolina Petraškienė

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume.

With regular email automation sequences, you’re always left with questions:

  • Do your customers want to hear from you?
  • What do they want you to send them?
  • When should you email them?

There is a ton of data on what time of day you should send emails, how long your subject lines should be, how often you should send emails, and much more. Read more

The 13 Best Magento Abandoned Cart Extensions for 2018

The 13 Best Magento Abandoned Cart Extensions for 2018

Marketing Tips  | September 18, 2018 Bernard Bernard

Today we’re going to look at the 13 best Magento abandoned cart extensions for 2018, based on quality of the extensions, its features, and of course price.

As you’re probably well aware, 70% of online shoppers at one point or another abandon carts.

This trend is even more emphasized during the high shopping seasons, like Black Friday, where shoppers are more likely to bounce around from one store to the next looking for the best deal. Read more

Klaviyo Review – Is This a Good Choice for Your Ecommerce Business?

Klaviyo Review: Is This a Good Choice for Your Ecommerce Business?

Marketing Tips  | September 5, 2018 Omnisend Team Omnisend Team

The question of choosing the right email marketing software is easy when you’re interested in only sending bulk campaigns. There are so many email marketing providers: in fact, you can even choose one based on your favorite color.

Basic is basic.

But when you are a smart marketer, you’re interested in not only sending a lot of emails. The real thing for you is a great ROI and sales. Read more