Articles about Ecommerce


How to Optimize Your Ecommerce Checkout Process For Better Customer Experience in 2020

Marketing Tips  | March 18, 2020 Beatriz Estay Beatriz Estay

If you ignored the customers who abandoned their shopping carts on your ecommerce site, you would be losing out on some serious revenue.

The average cart abandonment rate globally is 69%. That is a startling number considering that most people arrive at the checkout stage to buy.

So why does someone abandon the checkout process midway? And what can you, as an ecommerce business, do to prevent this?

In this article, we’ll go through the ecommerce checkout process. We will also see why customers abandon checkout and how you can create the perfect checkout flow to prevent it.

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9 Brilliant Spring Email Campaigns and 51 Spring Subject Lines

By now we can already feel the gradual change in the seasons as the days are getting longer, meaning you’ll need to start preparing your spring email campaigns.

Getting ready for the new season isn’t something that’s relevant just for shoe, clothing and home renovation brands. Instead, you can use effective spring email campaigns for virtually any niche. Read more


DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more


The Best Practices for Acquiring New Customers via PPC Advertising

Marketing Tips  | January 27, 2020 Ronald Dod Ronald Dod

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.

Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices for utilizing paid ads for customer acquisition, including:

  • Segmented bidding strategies
  • Utilizing RLSAs
  • Various optimization techniques

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15 email marketing tips for Valentine's Day that can lead to major sales

15 Tips for Valentine’s Day Email Marketing

Marketing Tips  | January 27, 2020 Karolina Petraškienė Karolina Petraškienė

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well.

To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales).

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