Articles about Ecommerce
When you’re just starting your ecommerce business, it’s really important that you find the right tools that will make it easier for you to grow.
When your business grows, however, you soon realize that some of your most important tools, such as your email marketing tool, just isn’t able to grow as rapidly as you need to with a high ROI. Read more
(Updated May 11th, 2018). Every time someone says that email is dead, we just roll our eyes and show the statistics: email marketing’s return on investment is much higher than any other marketing channel (including social and display advertising) and reaches up to 4000% (every $1 spent returns $40).
Usually, this fact becomes a reason why they start looking at this marketing channel from a different perspective. From meh and dead it starts looking more like a gold mine.
Retaining your current customers is up to 7x cheaper than acquiring new ones; however, many ecommerce businesses forget that. And that’s a major missed opportunity.
There are many ways and strategies how to make your clients feel special, and email marketing automation, including birthday emails, is one of them.
(Updated April 11, 2018.) Running an online business can be a very complex, non-stop task requiring an entire knowledge base and a great toolbox.
Today, we’re going to look at the top 25 tools that we believe can help you sell more on Shopify, the most popular and easy-to-use ecommerce platform available.
The General Data Protection Regulation (or GDPR for short) is set to take effect soon and impacts anyone who handles EU citizen and resident personal data.
Looking at the GDPR for ecommerce especially, there are lots of questions and concerns that merchants have at the moment. Read more
(Updated March 8th, 2018) One of the most popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?
In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.