Articles about Ecommerce

20-01-06-Retail-marketing

The Fundamentals of Retail Marketing

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps:

  • The retailer purchases and sells products from businesses.
  • The retailers advertise those products to customers.
  • Customers come into the store and buy those products.

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4 Ways To Master Your Holiday Email Templates in 2019

Marketing Tips  | November 15, 2019 Karolina Petraškienė Karolina Petraškienė

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success.

One of the biggest challenges is to find a design solution for all promotional material, including emails, that would entirely be in line with your brand, the holidays, and don’t look exactly like last year’s campaigns.

Does this challenge sound familiar? Read more

9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

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