If you ignored the customers who abandoned their shopping carts on your ecommerce site, you would be losing out on some serious revenue.
The average cart abandonment rate globally is 69%. That is a startling number considering that most people arrive at the checkout stage to buy.
So why does someone abandon the checkout process midway? And what can you, as an ecommerce business, do to prevent this?
In this article, we’ll go through the ecommerce checkout process. We will also see why customers abandon checkout and how you can create the perfect checkout flow to prevent it.