Articles about Ecommerce


DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Marketing Tips  | February 11, 2020 Whitney Blankenship Whitney Blankenship

2019 was a year of success and failure for the retail industry.

DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing.

The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Amazon and its knock-offs, will direct to consumer marketing still be viable in 2020?

Yes, and here’s why. Read more


The Best Practices for Acquiring New Customers via PPC Advertising

Marketing Tips  | January 27, 2020 Ronald Dod Ronald Dod

For eCommerce businesses to expand operations, customer acquisition is a must. While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base.

Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold. Here, retailers will learn the best practices for utilizing paid ads for customer acquisition, including:

  • Segmented bidding strategies
  • Utilizing RLSAs
  • Various optimization techniques

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15 email marketing tips for Valentine's Day that can lead to major sales

15 Tips for Valentine’s Day Email Marketing

Marketing Tips  | January 27, 2020 Karolina Petraškienė Karolina Petraškienė

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well.

To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales).

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The Fundamentals of Retail Marketing

People know about big-name retail companies such as Walmart or Target. These big names sell various products, but they don’t create those products themselves. This is possible through a retail marketing business model, which follows three steps:

  • The retailer purchases and sells products from businesses.
  • The retailers advertise those products to customers.
  • Customers come into the store and buy those products.

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