Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.
Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.
In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.
Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.
Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.
So I’ve compiled the 6 best Klaviyo alternatives if paying that price isn’t your jam.
But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:
![Omnisend's Ecommerce Email Marketing Statistics for 2018 [Infographic]](https://www.omnisend.com/blog/wp-content/uploads/2017/09/Ecommerce-Email-Marketing-Infographic-20181.jpg)
Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018.
We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform.
Read more
Retaining your current customers is up to 7x cheaper than acquiring new ones; however, many ecommerce businesses forget that. And that’s a major missed opportunity.
There are many ways and strategies how to make your clients feel special, and email marketing automation, including birthday emails, is one of them.
Updated: November 15, 2018. While developing Omnisend, we’ve always tried to learn something new related to email marketing (and still do). Our teammates read numerous blogs, and we follow experts on social media to find and share new insights.
That’s why we’d like to share our list of 99 really useful ecommerce email marketing resources we found on the web. Read more
Omnisend has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“.
This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.
Guide material is mainly based on Omnisend experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more
