Articles about Email Automation

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9 Great Ways to Use Email Automation to Increase Ecommerce Revenue

Marketing Tips  | January 14, 2019 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | January 7, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | December 17, 2018 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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ultimate list of email marketing resources

99 Email Marketing Resources – Ultimate List

Marketing Tips  | April 4, 2018 Omnisend Team Omnisend Team

Updated: November 15, 2018. While developing Omnisend, we’ve always tried to learn something new related to email marketing (and still do). Our teammates read numerous blogs, and we follow experts on social media to find and share new insights.

That’s why we’d like to share our list of 99 really useful ecommerce email marketing resources we found on the web.  Read more

Ecommerce Email Marketing Guide

Ecommerce Email Marketing Guide for Small Businesses

Omnisend has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“.

This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Omnisend experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more

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