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Articles about Email Automation

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5 Best Ideas For Top-Notch Welcome Emails

Inspiration, Marketing Tips  | June 6, 2019 Karolina Petraškienė Karolina Petraškienė

8 out of 10 customers expect to receive a welcome message after they sign up a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

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Announcing Omnisend and LoyaltyLion Integration: The Best Thing to Ever Happen to Customer Retention

Omnisend News  | May 21, 2019 Whitney Blankenship Whitney Blankenship

Everyone wants to increase their profits, right?

When you think about increasing your profit, your mind might immediately jump to increasing your conversion rate, or gaining more new customers.

However, your most valuable customers are not the ones you convert tomorrow, but those you already converted yesterday. Existing customers are less expensive to get to convert, and the more loyal they are, chances are, the more they’ll spend.

The more focus you put on reconverting your existing customers, the healthier your ecommerce business will be. And the way to do that is to put a killer loyalty program in place to keep your customers coming back again and again.

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9 Great Ways to Use Email Automation to Increase Ecommerce Revenue

Marketing Tips  | January 14, 2019 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | January 7, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | December 17, 2018 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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