Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.
Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.
Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry?
Even sending these messages immediately after purchases doesn’t stop them from generating more orders! In fact, they bring in four times more orders than a promotional email newsletter.
Why are these messages so powerful and how can you make them so mighty? These and other questions we’ll explore in this article. Read more
8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.
Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.
If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.
But let’s first things go first. Read more
Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume.
With regular email automation sequences, you’re always left with questions:
There is a ton of data on what time of day you should send emails, how long your subject lines should be, how often you should send emails, and much more. Read more
You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower.
In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing? Looks like you need to revise your strategy. Read more
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.
In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.
Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.
Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.
So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.
But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:
