Articles about Email Automation

20-03-23-Email_Automation

9 Best Email Automation Flows to Increase Ecommerce Revenue

Marketing Tips  | March 26, 2020 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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20-03-17-Thank_you_for_your_order

5 Stunning Order Confirmation Email Examples for You to Steal Today

Did you know that the order confirmation email is an insanely powerful message that generates the biggest open and click-through rates in the ecommerce industry?

Even sending these messages immediately after purchases doesn’t stop them from generating more orders! In fact, they bring in four times more orders than a promotional email newsletter.

Why are these messages so powerful and how can you make them so mighty? These and other questions we’ll explore in this article. Read more

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7 Best Welcome Email Examples to Engage Your Customers

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

triggered-emails

How to Use Trigger Emailing for Ecommerce

Marketing Tips  | January 31, 2020 Karolina Petraškienė Karolina Petraškienė

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume.

With regular email automation sequences, you’re always left with questions:

  • Do your customers want to hear from you?
  • What do they want you to send them?
  • When should you email them?

There is a ton of data on what time of day you should send emails, how long your subject lines should be, how often you should send emails, and much more. Read more

Targeted_email_marketing

How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | August 28, 2019 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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