Articles about Email Automation

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The 6 Best Klaviyo Alternatives for Ecommerce

Marketing Tips  | August 28, 2019 Whitney Blankenship Whitney Blankenship

Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.

Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.

So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.

But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool:

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5 Tips for BigCommerce Email Marketing Beginners

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more

marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points to bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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The 5 Best Ideas For Top-Notch Welcome Emails

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

loyaltylion integration

Announcing Omnisend and LoyaltyLion Integration: The Best Thing to Ever Happen to Customer Retention

Everyone wants to increase their profits, right?

When you think about increasing your profit, your mind might immediately jump to increasing your conversion rate, or gaining more new customers.

However, your most valuable customers are not the ones you convert tomorrow, but those you already converted yesterday. Existing customers are less expensive to get to convert, and the more loyal they are, chances are, the more they’ll spend.

The more focus you put on reconverting your existing customers, the healthier your ecommerce business will be. And the way to do that is to put a killer loyalty program in place to keep your customers coming back again and again.

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