Articles about Email Campaigns

20-03-23-Email_Automation

9 Best Email Automation Flows to Increase Ecommerce Revenue

Marketing Tips  | March 26, 2020 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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20-03-02-Spring_email_campaigns (1)

9 Brilliant Spring Email Campaigns and 51 Spring Subject Lines

By now we can already feel the gradual change in the seasons as the days are getting longer, meaning you’ll need to start preparing your spring email campaigns.

Getting ready for the new season isn’t something that’s relevant just for shoe, clothing and home renovation brands. Instead, you can use effective spring email campaigns for virtually any niche. Read more

15 email marketing tips for Valentine's Day that can lead to major sales

15 Tips for Valentine’s Day Email Marketing

Marketing Tips  | January 27, 2020 Karolina Petraškienė Karolina Petraškienė

Some people love Valentine’s Day. Others—not so much. But we can all agree that this is a great occasion for amazing sales. Merchants promote it and customers have no problem shopping for cheaper products as well.

To realize how big of a shopping holiday Valentine’s Day has become (and how you can use it to increase your sales).

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Targeted_email_marketing

How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

bigcommerce-email-marketing-featured

5 Tips for BigCommerce Email Marketing Beginners

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more

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