Articles about Email Campaigns

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How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more

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5 Tips for BigCommerce Email Marketing Beginners

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers.

Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel into your brand communication. However, there are things that you should know or do before spinning off your email marketing strategy and sending your first campaign. Read more

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9 Great Ways to Use Email Automation to Increase Ecommerce Revenue

Marketing Tips  | January 14, 2019 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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10 Rules to Make Your Email Newsletter Design Beautiful yet Effective

Marketing Tips  | September 6, 2018 Karolina Petraškienė Karolina Petraškienė

Communication via email plays a significant part in a brand’s overall image. It reflects your professionalism, supports credibility and builds close relationships with your customers.

Taking into account the huge competitive struggle in the customer’s inbox, an email newsletter design needs to capture the customer’s attention at first glance to avoid being deleted and never seen again. Moreover, how you design your email campaigns will influence your click rate as well as sales.

Follow these rules while building your newsletters and enjoy beautiful yet effective email marketing campaigns! Read more

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