This topic is NOT about the best time to send emails in general.
It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc.
Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of omnichannel marketing on customer behavior, automated workflow benchmarks, best practices in list building, campaign timing, and etc. You can see our findings in this infographic.