Articles about email marketing statistics

feature-best-time-to-send-emails-2019

The Best Time to Send Emails (Omnisend Research 2019)

This topic is NOT about the best time to send emails in general.

It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc.

Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of omnichannel marketing on customer behavior, automated workflow benchmarks, best practices in list building, campaign timing, and etc. You can see our findings in this infographic.

Read more

The 63 Best Fall Email Subject Lines (Backed by Research)

The 63 Best Fall Email Subject Lines (Backed by Research)

Marketing Stats  | September 19, 2018 Bernard Bernard

Based on our research, fall is the highest sales season of the year for most businesses, seeing as Black Friday falls at the end of November—which is why it’s crucial you use high-converting fall email subject lines.

It’s important to strike a different tone for this season. For clothing, seasonal changes are quite easy and logical. Read more