Articles about Email Marketing

Omnisend Shopify Flow Connector

Omnisend’s Shopify Flow Connector: Unleash More of Your Omnichannel Marketing

Omnisend News  | April 1, 2020 Greg Zakowicz Greg Zakowicz

Time is money, and in today’s fast-moving ecommerce world digital marketers seemingly have less time and more than ever to do. Omnisend has always been focused on helping our customers grow by providing them with powerful omnichannel marketing tools, allowing them to easily, and quickly, execute their marketing strategy —  saving them time and money.

And we’re not done. Continuing our strong partnership with Shopify, we’re excited to announce our connector for Shopify Flow. With our Shopify Flow connector, Shopify Plus customers can combine the power of Shopify Plus and Omnisend to send automated, personalized messages to their customers, saving them time and resources, and generating increased sales. Read more

20-03-23-Email_Automation

9 Best Email Automation Flows to Increase Ecommerce Revenue

Marketing Tips  | March 26, 2020 Whitney Blankenship Whitney Blankenship

Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

Today, I’m going to go over what email automation is and how you can use it to boost your ecommerce marketing.

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20-03-03-Free_SMS

Unleash More with Free SMS: Our New Offer for (Real) Omnichannel Marketers

Omnisend News  | March 4, 2020 Rytis Rytis

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a way to combine SMS with their existing email strategies, where the two channels complement each other. In fact, according to recent data we’ve analyzed, automations involving SMS with email were 47.7% more likely to convert.

Today, we’re sticking to the innovative spirit with an offer unique to the ecommerce industry. Read more

welcome-email-examples-featured

7 Best Welcome Email Examples to Engage Your Customers

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

Targeted_email_marketing

How to Use Targeted Email Marketing for Ecommerce

Marketing Tips  | October 25, 2019 Whitney Blankenship Whitney Blankenship

Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.

In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.

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9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

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