With the rise of instant messages, emojis have taken roots in our lives. Be it a message to your mom or office chat on Slack – emojis have taken quite a significant part in our everyday communication.
Articles about Email Marketing
Today, our users are actively looking for a personalized customer experience. Targeted email marketing is a great way to respond to that need by ensuring that the messages those customers receive is always relevant.
In this article, I’m going to tackle everything you need to know to be successful in targeted email marketing. By the end, you’ll know how to send an email that sounds like it’s coming from a close friend rather than a company.
The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.
However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.
I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more
Shopify never stops growing and expanding new ecommerce opportunities for its merchants. This robust retail ecosystem is able to facilitate ecommerce businesses of all ranges and sizes.
Take the following list of Shopify apps as a lighthouse. These featured applications are high-end tools, and I would say, the best Shopify apps to increase sales, get more customers to your store, and cover site optimization, logistics, and other business needs.
Among hundreds of apps on the Shopify app store, the following are the most comprehensive, easy-to-use, and reliable tools on the market. Read more
The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.
For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more
In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.”
While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify. However, this news left many Mailchimp customers wondering what concrete changes were coming to the platform, and how it would affect them.
On top of that, Mailchimp stated these changes would not affect those who were already on “legacy paid plans,” those who already had a paid plan before the initial price increase rolled out.
However, this Wednesday, Mailchimp announced that it would be raising prices for legacy paid plans anyway, causing a ripple of discordance across the email marketing industry.
Today, I’m going to go over the changes in Mailchimp’s pricing, how it affects your business, and give you options on what to do next.
Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away.
Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there.
So I’ve compiled the 6 best Klaviyo email marketing alternatives if paying that price isn’t your jam.
But before we get started, we need to talk about Klaviyo so you can understand how I’ve reviewed each tool: