Articles about Fonts

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10 Rules to Make Your Email Newsletter Design Beautiful yet Effective

Marketing Tips  | September 6, 2016 Karolina Petraškienė Karolina Petraškienė

Communication via email plays a significant part in a brand’s overall image. It reflects your professionalism, supports credibility and builds close relationships with your customers.

Taking into account the huge competitive struggle in the customer’s inbox, an email newsletter design needs to capture the customer’s attention at first glance to avoid being deleted and never seen again. Moreover, how you design your email campaigns will influence your click rate as well as sales.

Follow these rules while building your newsletters and enjoy beautiful yet effective email marketing campaigns! Read more

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The font of the text is one of the most important elements for all communication materials: brochures, articles on the web, emails, etc. The right text font contributes to the design and aesthetic feeling, text readability and reader’s perception, also conveys the mood of the message.

Perhaps, it means that a mistake made in choosing the font can determine your unsuccessful campaign.

Please, don’t think that I want to threaten you. The purpose of this post is to make you aware of the email safe fonts and alternatives while creating your email campaigns. Read more