Articles about Fonts

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.

The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.

Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.

So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more

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10 Rules to Make Your Email Newsletter Design Beautiful yet Effective

Marketing Tips  | September 6, 2016 Karolina Petraškienė Karolina Petraškienė

Communication via email plays a significant part in a brand’s overall image. It reflects your professionalism, supports credibility and builds close relationships with your customers.

Taking into account the huge competitive struggle in the customer’s inbox, an email newsletter design needs to capture the customer’s attention at first glance to avoid being deleted and never seen again. Moreover, how you design your email campaigns will influence your click rate as well as sales.

Follow these rules while building your newsletters and enjoy beautiful yet effective email marketing campaigns! Read more