Articles about Holiday


4 Ways To Master Your Holiday Email Templates in 2019

Marketing Tips  | November 15, 2019 Karolina Petraškienė Karolina Petraškienė

I bet that, apart from kids, ecommerce retailers are the only ones on planet Earth who wait for Christmas the most. And when it finally comes, your email campaigns may make or break your holiday success.

One of the biggest challenges is to find a design solution for all promotional material, including emails, that would entirely be in line with your brand, the holidays, and don’t look exactly like last year’s campaigns.

Does this challenge sound familiar? Read more


20 Best Holiday Email Subject Lines And The Most Popular Emojis

Marketing Tips  | November 5, 2019 Karolina Petraškienė Karolina Petraškienė

In order to really grab your customer’s attention this holiday season, your subject lines must be effective and actionable.

Easier said than done- especially during the holidays when all businesses send emails and our inboxes are overwhelmed with hundreds of messages.

From this article, you will learn how to craft that “effective and actionable” subject line as well as what subject lines performed best during the holidays last year.

We have analyzed the most common words, discounts, and emojis that contributed to the best open rates. Carry on reading and learn from the best ones. Read more

9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

Omnisend_experts_roundup black friday prep tips

The Best 2019 Black Friday Prep Tips from the Experts [Roundup]

Marketing Tips  | October 21, 2019 Whitney Blankenship Whitney Blankenship

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season.

And it’s only 6 weeks away.

Let me repeat that, Black Friday is only 6 weeks away.

Don’t panic. You need to get in gear, but there’s still time.

And lucky for you, we’ve got 11 of the biggest ecommerce and digital marketing experts with their Black Friday prep tips and advice to help you get ready for the biggest shopping holiday of the year.
Read more

The Highest Converting Subject Lines For Black Friday Campaigns

The Highest Converting Subject Lines For Black Friday Campaigns

The biggest shopping period of the year is fast approaching and you must have a good strategy in place for your Black Friday campaigns.

For high open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use the same tips for your Black Friday campaigns. Read more


Dates and Occasions to Kick-off Your Holiday Email Marketing Campaign of 2016 [Infographic]

Marketing Tips  | October 6, 2016 Guest Post Guest Post

Holiday season is one of the most waited times of the year for children as well as… retailers. All of us know how big is a challenge to make a well-working marketing plan for holiday sales. Especially, when there are so many different dates and occasions to take advantage of.

For marketers, November and December is the prime time of the year. But without a plan, this is something that will be difficult to fully implement. Read more