Articles about marketing automation


CBD Marketing Guide: From Strategy to Action Plan for 2020

Marketing Tips  | December 17, 2019 Karolina Petraškienė Karolina Petraškienė

After the commercial hemp production legalization and Farm Bill 2018 edition, CBD product sales in the U.S. have jumped significantly. Many DTC (direct-to-consumer) brands just launched in the emerging market by offering their CBD and hemp oil products.

Although selling these products is legal, CBD merchants and marketers face limitations in marketing them. All the most typical DTC brand marketing channels – retargeting on Google, paid ads on Facebook, Instagram, etc. – become inapplicable due to still developing but strict channel advertising rules and restrictions.

So if you sell CBD cosmetics or other CBD and hemp oil products, how can you make your business powerful, yet sustainable? Read more


5 Drip Campaign Emails That Make You Money 24/7 (+ Examples)

Drip campaigns, a.k.a. email autoresponders, lifecycle emails, and automated campaigns are highly valued in all kinds of businesses. Mostly for delivering the right message at the right time to the right person.

They help you reach your goals according to your business model. Drip campaigns can help you onboard, nurture leads, educate, upsell, promote and so on.

Data shows that drip campaigns generate 2-3 times higher open rates than bulk emails. And a 17% click rate isn’t even a limit.

So let’s look at how you could employ this type of communication to your advantage while building an ecommerce website.

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marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points to bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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Try out our new automated order updates to send out shipping confirmation and cancellation confirmation emails

How to Use Our New Automated Order Updates

Marketing Tips, Omnisend News  | February 7, 2018 Gytis Gytis

We’ve got some great news from Omnisend—we’re unveiling the first item on our What’s Next 2018 plan: automated order updates. The brand-new updates to our automation workflows include shipping confirmation and cancellation confirmation.

Mixed with our previous feature release of order confirmation, you’re now more than capable of giving your customers the most crucial information, while at the same time allowing more options for you to increase your sales. Read more

Discover what all-new features are coming to Soundest in our What's Next 2018 Roadmap

What’s Next for Omnisend in 2018

Omnisend News  | January 17, 2018 Rytis Rytis

I remember 4 years ago, as I was sitting in a business conference, that the presenter asked us what our professional dreams were.

We’d been talking about how dreams had the ability to shape our behavior and set us on a path to structured success. But we also discussed how we should be daring and confident in our dreams—not something we know we can do, but something we hope against hope can happen. Read more