Retailers face a whole array of issues to address when launching an online presence. To help with at least one of them, we now bring a product line in focus. We are going to show how retailers can make smart decisions when they pay due regard to their product profile and associated ecommerce type when targeting the audience, carrying out marketing campaigns and thinking about design. Read more
Articles about Marketing
Opening up your first ecommerce store can be a very exciting moment. However, keeping it open can be a real problem as you soon find yourself spending money on ads but not really seeing any results.
You have good traffic, but no sales, or only low sales. This can be really frustrating, especially when you don’t know exactly what’s causing your low sales. Read more
Your marketing emails miss something — P.S.
P.S. means postscript, from the Latin “postscriptum” aka “written after.” It’s a chance to add one more thought to your message after you’ve finished writing it. Read more
Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.
Even Amazon is getting into the action with their Dash buttons and subscriptions for everyday items.
Your customers want the products they need on a regular basis without having to go back and manually order them each time.
And frankly, guaranteed income for ecommerce merchants is pretty sweet too. It means you know exactly how much is coming in every month (or however long your subscription period is) and you can better plan your stock because you have an idea of how many you need to send out ahead of time.
This is why we’re excited to announce our latest integration with ReCharge, a subscription platform that makes refilling orders, subscription models, and reorders simple.
Before long, you’ll be updating your subscribed customers with everything they need to keep renewing those subscriptions.
Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.
Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.
Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans. You can always learn more about this by taking online machine learning courses.
Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with.
And for someone who’s just starting out, it can be overwhelming.
But out of all the things you could focus on to create a real ecommerce marketing strategy, there are three main pillars that you should attack first. From there, you can build outward onto other channels.
Today, I’m going to show you how to build that foundation so you can start your ecommerce marketing off on the right foot.
Ecommerce marketing can be hard, especially when you’re busy trying to create your products, keep up with your competition and in general run every single part of your store.
That’s why we reached out to 26 experts in the small business, marketing and ecommerce world to get their most innovative ecommerce marketing tips. Read more