Articles about Marketing

ecommerce marketing

How to Build the Foundation for a Great Ecommerce Marketing Strategy

Marketing Tips  | January 21, 2019 Whitney Blankenship Whitney Blankenship

Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with.

And for someone who’s just starting out, it can be overwhelming.

But out of all the things you could focus on to create a real ecommerce marketing strategy, there are three main pillars that you should attack first. From there, you can build outward onto other channels.

Today, I’m going to show you how to build that foundation so you can start your ecommerce marketing off on the right foot.

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Check out our expert innovative ecommerce marketing tips to help you boost your sales and keep your customers around for longer

26 Innovative Ecommerce Marketing Tips from the Experts

Marketing Tips  | February 15, 2018 Bernard Bernard

Ecommerce marketing can be hard, especially when you’re busy trying to create your products, keep up with your competition and in general run every single part of your store.

That’s why we reached out to 26 experts in the small business, marketing and ecommerce world to get their most innovative ecommerce marketing tips. Read more

Read our guest post on how you can flood your online store with amazing traffic

How to Flood Your Ecommerce Store with Amazing Traffic

Marketing Tips  | February 13, 2018 Guest Post Guest Post

As the saying goes: “Traffic is the lifeblood of any online business.” The reason Amazon or any ecommerce store gets sales is high traffic.

All other factors mean nothing if your online store is not getting enough traffic. It’s the traffic that helps you capture powerful, high-quality leads that ultimately turn into high-value sales. Read more

8 Ways to Boost Your Ecommerce Sales During the Holidays

8 Ways to Boost Your Ecommerce Sales During the Holidays

Marketing Tips  | October 13, 2017 Bernard Bernard

Merchants are in a hurry now to get ready for the highest ecommerce sales of the year, starting with Black Friday and ending only after Christmas.

If you’ve had your shop for a while then you know it’s the best opportunity to make the majority of your yearly sales. But if you miss the important preparation strategies, then you’ll probably miss your shot. Read more

In Part 2 of our good traffic but low sales series, we look at common ecommerce mistakes in the product

Low Sales? You’re Probably Making These 23 Common Ecommerce Mistakes (Part 2: Your Products)

Marketing Tips  | August 2, 2017 Bernard Bernard

Last week, we looked at the 6 common ecommerce mistakes new business owners make with their website.

If you haven’t yet checked that out, I recommend you do that before you start on our topic for today: your product.

Specifically, we’ll look at the problems in your product offerings that can cause a visitor to leave your store without buying anything. Read more

In Part 1 of Low sales? You're probably making these 23 ecommerce mistakes, we'll look at your website

Low Sales? You’re Probably Making These 23 Common Ecommerce Mistakes (Part 1: Your Website)

Marketing Tips  | July 26, 2017 Bernard Bernard

Opening up your first ecommerce store can be a very exciting moment. However, keeping it open can be a real problem as you soon find yourself spending money on ads but not really seeing any results.

You have good traffic, but no sales, or only low sales. This can be really frustrating, especially when you don’t know exactly what’s causing your low sales. Read more