Articles about Marketing

In Part 1 of Low sales? You're probably making these 23 ecommerce mistakes, we'll look at your website

Low Sales? You’re Probably Making These 23 Common Ecommerce Mistakes (Part 1: Your Website)

Marketing Tips  | July 26, 2019 Bernard Bernard

Opening up your first ecommerce store can be a very exciting moment. However, keeping it open can be a real problem as you soon find yourself spending money on ads but not really seeing any results.

You have good traffic, but no sales, or only low sales. This can be really frustrating, especially when you don’t know exactly what’s causing your low sales. Read more

recharge integration

Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.

Even Amazon is getting into the action with their Dash buttons and subscriptions for everyday items.

Your customers want the products they need on a regular basis without having to go back and manually order them each time.

And frankly, guaranteed income for ecommerce merchants is pretty sweet too. It means you know exactly how much is coming in every month (or however long your subscription period is) and you can better plan your stock because you have an idea of how many you need to send out ahead of time.

This is why we’re excited to announce our latest integration with ReCharge, a subscription platform that makes refilling orders, subscription models, and reorders simple.

Before long, you’ll be updating your subscribed customers with everything they need to keep renewing those subscriptions.

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machine learning for ecommerce

8 Ways to Boost Your Ecommerce with Machine Learning

Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could.

Not only do they do these things, they do them better. It is amazing to see how much value they are creating for businesses today.

Let’s talk about how machine learning, a type of artificial intelligence (AI) has been revolutionizing the ecommerce industry. Simply put, machine learning is a method that uses experience to improve performance over a period of time. Computers automatically improve and adapt their processes without any targeted programming by humans.

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ecommerce marketing

How to Build the Foundation for a Great Ecommerce Marketing Strategy

Marketing Tips  | January 21, 2019 Whitney Blankenship Whitney Blankenship

Ecommerce marketing is a tricky subject. While it’s not difficult in and of itself to do, there are a lot of different options and moving parts to be concerned with.

And for someone who’s just starting out, it can be overwhelming.

But out of all the things you could focus on to create a real ecommerce marketing strategy, there are three main pillars that you should attack first. From there, you can build outward onto other channels.

Today, I’m going to show you how to build that foundation so you can start your ecommerce marketing off on the right foot.

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