The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.
The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.
Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.
Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.
So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more