Articles about Newsletter Design

Ecommerce newsletter examples

10 Ecommerce Newsletter Examples for Your Next Email Campaign

Inspiration  | May 11, 2018 Omnisend Team Omnisend Team

(Updated May 11th, 2018). Every time someone says that email is dead, we just roll our eyes and show the statistics: email marketing’s return on investment is much higher than any other marketing channel (including social and display advertising) and reaches up to 4000% (every $1 spent returns $40).

Usually, this fact becomes a reason why they start looking at this marketing channel from a different perspective. From meh and dead it starts looking more like a gold mine.

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SUMMARY

Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more

Ecommerce Email Marketing Guide

Ecommerce Email Marketing Guide for Small Businesses

Omnisend has just launched “A Guide to Ecommerce Email Marketing for Small Businesses“.

This comprehensive publication covers all the parts of promotional newsletters, the best time for them, introduction to email automation and many other must-know things for small online business owners.

Guide material is mainly based on Omnisend experience and primary data from our customers, Email Lab experiments. However, we have invited to contribute a few competent authors – Grant Thomas, marketing manager and strategist of driving and converting website traffic at Justuno and Sujan Patel, growth & content marketer and co-founder of Mailshake & Web Profits. So big thanks to them! Read more

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Using Video in Email Marketing Can Double Your Customer Engagement

“Interactive content” has become a buzz words in recent years. Ad agencies and marketing teams are looking for innovative solutions every day.

Although, using videos in the newsletters will not surprise anyone, still there are thousands of online stores that haven’t tried it and are not yet reaping the fruits of their labor.

Recently I have analyzed how an interactive Scratch Card element influences the email campaign performance. There are clients that improved their click rates two, three, and even four times! Let’s see how videos in the emails can affect your overall newsletter performance. Read more

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Gift Box – A New Interactive Element to Boost Your Email Campaign

Gift Box is a totally new feature in Omnisend and email history! It has been developed to improve the click rate of bulk email campaigns. If you are fan of our Scratch Card, this new feature is definitely for you!

In some previous articles, we already mentioned the twice as better click rates and other benefits of interactive content in the emails. And they do indeed help retailers achieve better results! That’s why a new Gift Box has been launched to help you generate greater CTR and overall business revenue. Read more

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New Omnisend Features Available in February

Omnisend News  | February 3, 2017 Karolina Petraškienė Karolina Petraškienė

Perfection has no limits. That’s why Omnisend has something new to introduce to you again! This time we put the focus on email design and email templates for the new Content Editor we introduced at the end of last year.

Also, we’ve made significant improvements to the user experience on Shopify. In addition, Omnisend is now available for Bigcommerce Stencil users, etc. So take a quick look at what we’ve done. Read more

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