Articles about Newsletter Design

9 Easy and Effective Holiday Newsletter Ideas

9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | October 21, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I want to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas that will help you build customer relationships, increase engagement, and boost sales. Read more

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18 Newsletter Templates and Tips on Performance

Inspiration  | August 20, 2019 Karolina Petraškienė Karolina Petraškienė

Strong brands stick to consistency. The product packaging, promotions, social media – everything has to be in line with brand identity.

That’s exactly what makes a brand recognizable and strong.

Messages via email take a significant part in the brand’s overall communication. So retailers, as well as DTC brands’ marketers, should pay decent attention to how those messages look like and whether they do or don’t communicate properly between the lines. Read more

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc.

The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Perhaps, it means that you shouldn’t underestimate this small, as it can initially seem, but important design detail.

Email channel technology determines some limitations on typefaces. So you can’t use whatever font you want if you want your emails to look good to all your subscribers.

So I’m here to make you aware of the email safe fonts and their alternatives while creating your email campaigns. Read more

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A Checklist to a Bullet-Proof Email Marketing Strategy

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business.

You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary.

That’s why before starting to send bulk emails to your random subscribers, you should identify what you want to achieve with your email marketing activities. The more precise your goal, the easier it will be to build your strategy, as well as targeted, highly effective email campaigns. Read more

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The 5 Best Ideas For Top-Notch Welcome Emails

8 out of 10 customers expect to receive a welcome message after they sign up for a mailing list.

Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

If you still don’t send these emails because of whatever reason, you should definitely ditch your modesty and start proudly introducing your brand with awaited and well-performing welcome messages.

But let’s first things go first. Read more

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10 Rules to Make Your Email Newsletter Design Beautiful yet Effective

Marketing Tips  | September 6, 2018 Karolina Petraškienė Karolina Petraškienė

Communication via email plays a significant part in a brand’s overall image. It reflects your professionalism, supports credibility and builds close relationships with your customers.

Taking into account the huge competitive struggle in the customer’s inbox, an email newsletter design needs to capture the customer’s attention at first glance to avoid being deleted and never seen again. Moreover, how you design your email campaigns will influence your click rate as well as sales.

Follow these rules while building your newsletters and enjoy beautiful yet effective email marketing campaigns! Read more

SUMMARY

Summary of State Email Report 2017 by Litmus

A few weeks ago a leading figure in email world – Litmus – published its yearly State Email Report 2017. This huge comprehensive report reveals latest trends, changes in email policy and other important information that email marketers must know.

However, Litmus keeps a high professional level and though the language they use is simple, some technical information is difficult to understand for non-tech readers. That’s why we are providing you with a summary of the State Email Marketing Report 2017 with the most important things you cannot miss out. Read more

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