Articles about Newsletter Design


New Omnisend Features Available in February

Omnisend News  | February 3, 2017 Karolina Petraškienė Karolina Petraškienė

Perfection has no limits. That’s why Omnisend has something new to introduce to you again! This time we put the focus on email design and email templates for the new Content Editor we introduced at the end of last year.

Also, we’ve made significant improvements to the user experience on Shopify. In addition, Omnisend is now available for Bigcommerce Stencil users, etc. So take a quick look at what we’ve done. Read more


5 Interactive Newsletter Examples: Boost Your Click Rates at Least 2X

In recent years, marketers and media professionals have talked a lot about interactive content online. Businesses have invested in rich-media banners, quizzes, social media content, etc.

According to Adform, rich media delivers a 6.6X higher engagement rate than standard ad banners.

Though email has more limits than HTML5 and the web ─ and many things are impossible to develop inside email because of the different parameters ─ the email marketing industry is looking for solutions. For example, adding videos or animated gifs could make your messages more interactive. Read more


9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | December 5, 2016 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The magic time for kids and retailers is about to start. Some ecommerce ideas to make the most of it have been already shared earlier. But there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I would like to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas. Read more


How Will the Recent Gmail Improvements Affect My Email Campaigns?

Omnisend News  | September 28, 2016 Karolina Petraškienė Karolina Petraškienė

Currently, all of the email marketing world is waiting for Gmail improvements that will change email experience for all Gmail users. This is going to be huge!

There are many articles about it on the internet. The problem is that most of them are too sophisticated to understand the improvements for ordinary, non-tech people. We are here to help and make everything clear. Read more


10 Most Common Newsletter Mistakes & a Checklist for Fixes

Marketing Tips  | September 22, 2016 Karolina Petraškienė Karolina Petraškienė

Some of you probably receive my bi-weekly newsletters. I write them and am deeply interested in how they do in your inboxes. Also, I know that you write yours and you are also deeply interested in how they do in your subscribers’ inboxes.

Bunches of emails settle down into our mailboxes every day and are condemned to be deleted without ever being opened. Why should this be so?

I don’t want to give the impression of being a “newsletter nazi”. But guys, some newsletter mistakes are quite serious and recipients probably find them difficult to forgive. So what are they? Read more