Articles about omnichannel marketing automation

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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omnichannel statistics 2020

What We Can Learn from Omnichannel Statistics for 2020

Marketing Stats  | February 17, 2020 Whitney Blankenship Whitney Blankenship

It’s that time of year again: the 2020 Omnichannel Statistics Report is live!

This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.

With the rise of SMS marketing across the ecommerce industry, including among our own marketers, we decided to focus on how SMS performed for our marketers this year, and how they impacted omnichannel campaigns.

And the insights we’ve uncovered might surprise you (and hopefully, convince you to give this underappreciated channel a chance).

Let’s jump in: Read more

triggered-emails

How to Use Trigger Emailing for Ecommerce

Marketing Tips  | January 31, 2020 Karolina Petraškienė Karolina Petraškienė

Trigger emails consistently outperform regular marketing emails, but they only make up 5% of most companies’ overall email volume.

With regular email automation sequences, you’re always left with questions:

  • Do your customers want to hear from you?
  • What do they want you to send them?
  • When should you email them?

There is a ton of data on what time of day you should send emails, how long your subject lines should be, how often you should send emails, and much more. Read more

omnichannel blogpost cover

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Marketing Tips  | October 22, 2019 Whitney Blankenship Whitney Blankenship

If you’re like a lot of marketers, you hear omnichannel marketing thrown around all the time. With different definitions per industry, it’s you’re probably lost in the jargon.

You’re probably thinking that this is just “another buzzword” that doesn’t really mean anything. However, I’m here to explain

  • Exactly what omnichannel marketing means
  • How it’s different from multichannel marketing
  • How you can implement that strategy for your own business.

omnichannel

 

Let’s get started:

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marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points to bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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