Articles about omnichannel marketing automation

marketing automation software

6 Tips for Choosing Marketing Automation Software for Ecommerce

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success.

This is where marketing automation software comes into the picture. It provides an effective way of managing the numerous repetitive (and often resource-draining) marketing tasks which companies use to reach customers, showcase their products and services, and generate sales.

In this post, we will give you a rundown of points scto bear in mind as you go about selecting the right marketing automation tools for your business. First, let’s take a quick look at the basic features these tools provide and some of their benefits.

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What is Omnichannel Marketing

What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere.

But what is it? How is it different from multichannel marketing?

And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy?

Today, I’m going to explain everything you need to know about omnichannel marketing, and give you some helpful tips to get your online store omnichannel-ready!

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omnichannel customer journey cover

How to Create an Omnichannel Customer Journey

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs.

We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey.

This is why omnichannel marketing automation is critical to personalizing the customer journey.

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ecommerce trends

4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend News  | January 25, 2019 Whitney Blankenship Whitney Blankenship

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.

But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.

And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.

In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:

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Discover what all-new features are coming to Soundest in our What's Next 2018 Roadmap

What’s Next for Omnisend in 2018

Omnisend News  | January 17, 2018 Rytis Rytis

I remember 4 years ago, as I was sitting in a business conference, that the presenter asked us what our professional dreams were.

We’d been talking about how dreams had the ability to shape our behavior and set us on a path to structured success. But we also discussed how we should be daring and confident in our dreams—not something we know we can do, but something we hope against hope can happen. Read more