Articles about omnichannel marketing

20-03-03-Free_SMS

Unleash More with Free SMS: Our New Offer for (Real) Omnichannel Marketers

Omnisend News  | March 4, 2020 Rytis Rytis

Ever since we added SMS to Omnisend in 2018, we’ve seen growing interest in this channel. More and more brands are turning to text messaging to engage their shoppers in a more personal way.

Watching this channel emerge, we could also see that the most successful marketers using it were the ones who found a way to combine SMS with their existing email strategies, where the two channels complement each other. In fact, according to recent data we’ve analyzed, automations involving SMS with email were 47.7% more likely to convert.

Today, we’re sticking to the innovative spirit with an offer unique to the ecommerce industry. Read more

omnichannel-vs-multichannel-featured

Omnichannel vs. Multichannel: How to Know the Difference

Marketing Tips  | January 3, 2020 Evaldas Mockus Evaldas Mockus

Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems:

  • Style inconsistencies between channels.
  • Miscommunication between channels.
  • Frustrating customers since they need to use multiple channels.

Businesses may wonder how they can overcome these problems with their marketing strategy. After all, style inconsistencies can affect their brand, miscommunication can affect employees, and frustrated customers can cause them to lose money and retention. Read more

omnichannel-holiday-campaigns

5 Omnichannel Marketing Ideas for Holiday Campaigns

Marketing Tips  | October 18, 2019 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner and all marketers are getting ready like crazy. Be it an entry-level or big brand – everyone is eager to get its piece of holiday shopping cake.

The biggest headache for most of the merchants is how they can stand out from that overwhelming flow of promotional messages that all businesses send. How should they reach their customers and earn their attention?

Obviously, there is no single recipe for that.

However, in this article, you will find five scenarios on how to catch your customer’s eye even if, at first, they missed your message. What’s even better, the solutions are not rocket science, but are easy enough to skyrocket your sales in this upcoming holiday season. Read more

how-to-increase-ecommerce-revenue-by-leveraging-social-commerce

How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

Marketing Stats  | April 16, 2019 Guest Post Guest Post

Running an ecommerce store in the ‘hotly contested’ digital marketplace is a tricky affair. Everyone is working hard to outdo each other – investing in the best ecommerce platform software, employing ‘topnotch’ marketing strategies and offering the best customer experiences.

Businesses want to stand out. They want to dominate our competitors. But most importantly, they want to get more value for every single coin ploughed into their business. One of the ways to stay on top is by increasing ROI your social media marketing by leveraging social commerce. Read more

ecommerce trends

4 Ecommerce Trends to Help You Innovate for Your Customers

Omnisend News  | January 25, 2019 Whitney Blankenship Whitney Blankenship

2018 was a year of unprecedented ecommerce growth- with around $2.8 trillion dollars in purchases. Today, there is an estimated 12-24 million ecommerce shops that are currently operating.

But what was most notable about 2018 was the rise of the customer. With so many stores to choose from, customers have more power than ever before.

And just by watching the largest behemoth ecommerce stores on the market, like Amazon and Alibaba, it’s clear that in 2018, online merchants needed to focus on the customer more than ever.

In this article, we’re reviewing the ebook “The Year of the Customer, 12 Ecommerce Trends for 2019,” a collaborative piece with input from 12 leaders in the ecommerce industry put together by LoyaltyLion, and we’ll look into the top trends covered:

Read more