Articles about omnichannel statistics

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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omnichannel statistics 2020

What We Can Learn from Omnichannel Statistics for 2020

Marketing Stats  | February 17, 2020 Whitney Blankenship Whitney Blankenship

It’s that time of year again: the 2020 Omnichannel Statistics Report is live!

This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.

With the rise of SMS marketing across the ecommerce industry, including among our own marketers, we decided to focus on how SMS performed for our marketers this year, and how they impacted omnichannel campaigns.

And the insights we’ve uncovered might surprise you (and hopefully, convince you to give this underappreciated channel a chance).

Let’s jump in: Read more