Articles about omnichannel

20-03-23-Omnichannel_marketing

How SMS Can Propel Your Omnichannel Marketing Strategy

Inspiration  | March 23, 2020 Whitney Blankenship Whitney Blankenship

Adding SMS marketing to your email automation workflow may be the best thing you do for your marketing strategy in 2020 and beyond.

Far from a new channel in the digital marketing world, many marketers and online sellers are beginning to adopt SMS as a primary vector in their omnichannel strategies.

Why now? Why SMS?

There are plenty of things that lead to the rise in SMS marketing, and why marketers are now integrating it alongside their email strategies.

In this piece, we’ll explore how the climate between generational adoption of text-based messaging, plus how the climate in the marketing and ecommerce industry paved the way for SMS to take more than a supporting role in omnichannel marketing strategies.

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omnichannel statistics 2020

What We Can Learn from Omnichannel Statistics for 2020

Marketing Stats  | February 17, 2020 Whitney Blankenship Whitney Blankenship

It’s that time of year again: the 2020 Omnichannel Statistics Report is live!

This year, we deliver the same marketing automation and timing statistics as we did in 2019. However this year, we decided to do something a little different.

With the rise of SMS marketing across the ecommerce industry, including among our own marketers, we decided to focus on how SMS performed for our marketers this year, and how they impacted omnichannel campaigns.

And the insights we’ve uncovered might surprise you (and hopefully, convince you to give this underappreciated channel a chance).

Let’s jump in: Read more

omnichannel customer journey cover

How to Create an Omnichannel Customer Journey

Customers are fickle. They’re demanding- and they want every message they receive to be completely tailored to their wants and needs.

We want our marketing messages to always be relevant. We want to make sure the right message gets to the right person at the right stage of their customer journey.

This is why omnichannel marketing automation is critical to personalizing the customer journey.

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Discover what all-new features are coming to Soundest in our What's Next 2018 Roadmap

What’s Next for Omnisend in 2018

Omnisend News  | January 17, 2018 Rytis Rytis

I remember 4 years ago, as I was sitting in a business conference, that the presenter asked us what our professional dreams were.

We’d been talking about how dreams had the ability to shape our behavior and set us on a path to structured success. But we also discussed how we should be daring and confident in our dreams—not something we know we can do, but something we hope against hope can happen. Read more

Soundest is now Omnisend - find out what's new and how it will affect you

Soundest Is Now Omnisend

Omnisend News  | October 31, 2017 Rytis Rytis

It was only 3 years ago that Soundest was born to help small and medium-sized ecommerce businesses communicate with their customers.

Our plan was to give smaller businesses the complex email marketing tools they needed, but to make it easy to use and at a great price. Read more