Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.
So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?
All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.
We studied 4299 campaigns that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.