Articles about Omnisend Research

Black_friday_emails_statistics

Black Friday Emails: 2018 Statistics

Marketing Stats, Omnisend News  | September 2, 2019 / Featured Whitney Blankenship Whitney Blankenship

Black Friday is always the highlight of the online shopping industry, as it’s the period that can make or break an online store’s profits for the year.

So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

All so we can keep up with the latest ecommerce trends and stay on top of what our customers want and need.

We studied 4299 campaigns that were sent out by our key customers during the shopping holiday and we’re here to give you the latest Black Friday statistics.

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The Best Time to Send Emails (Omnisend Research 2019)

This topic is NOT about the best time to send emails in general.

It’s about the best time to send newsletter campaigns. The ones that retailers send to their customers promoting their apparel, books, small electronic devices, etc.

Every year, the Omnisend team does research on client metrics and shares the newest findings. This time, we analyzed over 2 billion promotional campaigns sent using Omnisend’s omnichannel marketing automation platform over 2018. We examined several different areas, including the impact of omnichannel marketing on customer behavior, automated workflow benchmarks, best practices in list building, campaign timing, and etc. You can see our findings in this infographic.

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The 63 Best Fall Email Subject Lines (Backed by Research)

The 63 Best Fall Email Subject Lines (Backed by Research)

Marketing Stats  | September 19, 2018 Bernard Bernard

Based on our research, fall is the highest sales season of the year for most businesses, seeing as Black Friday falls at the end of November—which is why it’s crucial you use high-converting fall email subject lines.

It’s important to strike a different tone for this season. For clothing, seasonal changes are quite easy and logical. Read more

The Best Email Frequency for Small Business Marketing

The Best Email Frequency for Small Business Marketing (Omnisend Research 2018)

Marketing Stats  | March 8, 2018 Bernard Bernard

(Updated March 8th, 2018) One of the most popular questions that we get in conversations with email marketing beginners is about email frequency. They all want to know the same thing: how often should you send your email campaigns?

In fact, the right email frequency can have a big impact on your email campaign success. The challenge is to find the balance between staying at the front of your customer’s mind and not becoming too spammy.
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