Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before.
With that in mind, this article will cover everything marketers need to know in order to develop better strategies for push notification marketing. Keep in mind that the best ways to use push notifications depend on a number of factors including your audience’s preferences. Read more