Articles about push notifications


A Quick Guide to Push Notification Marketing

Digital marketers often focus on channels like email, social media, and text, but push notifications can play an equally important role in strong digital campaigns. In fact, push notifications are particularly effective for certain kinds of messaging, and they’re easier to set up and manage than ever before.

With that in mind, this article will cover everything marketers need to know in order to develop better strategies for push notification marketing. Keep in mind that the best ways to use push notifications depend on a number of factors including your audience’s preferences. Read more


How to Add Push Notifications to Your Ecommerce Marketing Toolbox

Every day new channels are emerging in the digital sphere, and while push notifications aren’t new per se, they are beginning to catch on for a lot of retailers.

Today, I’m happy to announce that now you can add push notifications to your omnichannel marketing toolbox with Omnisend. You can now add this channel to your existing automations and send segmented push campaigns to your list of subscribers.

In this article, I’m going to run through a couple of effective tactics to using push notifications for ecommerce, and how you can make the most of this channel.

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