Articles about Scratch Card


Using Video in Email Marketing Can Double Your Customer Engagement

“Interactive content” has become a buzz words in recent years. Ad agencies and marketing teams are looking for innovative solutions every day.

Although, using videos in the newsletters will not surprise anyone, still there are thousands of online stores that haven’t tried it and are not yet reaping the fruits of their labor.

Recently I have analyzed how an interactive Scratch Card element influences the email campaign performance. There are clients that improved their click rates two, three, and even four times! Let’s see how videos in the emails can affect your overall newsletter performance. Read more


Gift Box – A New Interactive Element to Boost Your Email Campaign

Gift Box is a totally new feature in Omnisend and email history! It has been developed to improve the click rate of bulk email campaigns. If you are fan of our Scratch Card, this new feature is definitely for you!

In some previous articles, we already mentioned the twice as better click rates and other benefits of interactive content in the emails. And they do indeed help retailers achieve better results! That’s why a new Gift Box has been launched to help you generate greater CTR and overall business revenue. Read more


9 Easy and Effective Holiday Newsletter Ideas

Marketing Tips  | December 5, 2016 Karolina Petraškienė Karolina Petraškienė

The holiday season is just around the corner. The magic time for kids and retailers is about to start. Some ecommerce ideas to make the most of it have been already shared earlier. But there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan.

However, when it’s time to build our campaigns, we freeze and panic without knowing where to start.

I would like to dispel fears and encourage you to build beautifully themed campaigns this season. These are my holiday newsletter ideas. Read more


5 Holiday Email Marketing Tips + the Holiday Calendar for 2016

Marketing Tips  | December 15, 2015 Karolina Petraškienė Karolina Petraškienė

The holidays are here! Children singing carols, lights in the streets, headlines like “X Questions for New Year’s Eve reflections” popping up onto the reader’s feed – everything is testifying to the fact that 2015 is almost over.

Let’s take a look at the last occasion for email campaigns this year – the Christmas holidays. What can email marketers doauto to delight their customers and get some final sales this year? At the end of this article I’m going to add the 2016 Retail Email Campaign Calendar so you are even more prepared for next year’s email campaigns. Read more